Install Spotify Ads Pixel with Google Tag Manager
- Sotirios Seridis
- Jul 4
- 2 min read
Looking to track conversions and optimise your Spotify ad campaigns? Installing the Spotify Ads Pixel with Google Tag Manager (GTM) makes it simple to monitor user actions across your website, from page views to purchases. Let’s break down how to set it up, fast and fuss-free.
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How to Install the Spotify Ads Pixel with Google Tag Manager:
Login to your Spotify Ads Manager
Navigate to Events (click to open the menu in the top left
Create a new Spotify Pixel or select your existing one
Copy the Spotify Pixel tracking code
Navigate to your Google Tag Manager
Create a new Tag
Give it a descriptive name (for example "Spotify Ads Pixel")
Click on Tag configuration and select Custom HTML
Paste the Spotify Ads Pixel
Click on Triggering
Select All Pages
Submit and Publish your Container
Frequently Asked Questions on how to install the Spotify Pixel with Google Tag Manager
1. What is the Spotify Ads Pixel and why should I use it?
The Spotify Ads Pixel is a tracking code that helps you measure campaign performance, retarget visitors, and optimise Spotify ad spend.
2. Do I need coding knowledge to install the Spotify Pixel via GTM?
Nope! With Google Tag Manager, you can install the Spotify tracking pixel using a custom HTML tag — no coding required.
3. Where do I find my Spotify Pixel base code?
In your Spotify Ad Studio account, under the “Measurement” tab, you'll find the pixel base code for copy-pasting into GTM.
4. What events can I track with the Spotify Ads Pixel?
You can track Page Views, Add to Cart, Purchase, Sign-ups, and more. GTM lets you fire these as event triggers.
5. Can I use the Spotify Pixel alongside other ad pixels (e.g., Meta, TikTok)?
Yes! GTM allows you to manage multiple pixels without conflict — great for cross-channel attribution and retargeting.
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