✏️ LinkedIn Ads Specs
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File Type: jpg, png, or gif
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Maximum File Size: 5 MB
Horizontal / Landscape
**Horizontal images will deliver to both desktop and mobile
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Minimum: 640 x 360 pixels
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Maximum: 7680 x 4320 pixels
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Recommended: 1.91:1 - 1200 x 628 pixels
Square
**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile
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Minimum: 360 x 360 pixels
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Maximum: 4320 x 4320 pixels
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Recommended: 1:1 - 1200 x 1200 pixels
Vertical
**LinkedIn recommends this aspect ratio for mobile (vertical images do not deliver to desktop)
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Minimum: 360 x 640 pixels
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Maximum: 2430 x 4320 pixels
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Recommended:
1:1.91 - 628 x 1200 pixels
2:3 - 600 x 900 pixels
4:5 - 720 x 900 pixels
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File Type: jpg, png, or gif
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Maximum File Size: 5 MB
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Supported Image Ratio:
1.91:1 (horizontal, desktop and mobile)
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)
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Video File Type: MP4
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Video Sound Format: AAC or MPEG4
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Recommended frame rate: 30 frames per second
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Custom Thumbnail: Optional but recommended
Vertical (4:5):
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Min 360 x 450 pixels
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Max 1536 x 1920 pixels
Vertical (9:16):
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Min 360 x 640 pixels
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Max 1080 x 1920 pixels
Landscape (16:9):
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Min 640 x 360 pixels
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Max 1920 x 1080 pixels
Square (1:1):
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Min 360 x 360 pixels
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Max 1920 x 1920 pixels
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Aspect ratio tolerance: 5%
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Video Thumbnail File Format: JPG or PNG
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Video Thumbnail Max File Size: 2 MB Video
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Thumbnail Aspect Ratio & Resolution: Match video
✍️ Ad Copy Specifications
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Headline: 70 characters. Maximum of 200 characters
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Introductory text: 150 characters. Maximum of 600 characters
➡️ Call To Action Options:
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Apply
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Download
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View Quote
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Learn More
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Sign Up
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Subscribe
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Register
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Join
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Attend
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Request Demo
LinkedIn Ads Tips and Best Practices:
Best Practices:
✅ Select campaign objectives aligned with your business goals
✅ A/B Test different copywriting options and outreach scripts
✅ Communicate the benefits and unique selling points of your product, service, or solution
✅ Create LinkedIn campaigns targeting both cold and warm audiences (prospecting and remarketing)
Tips:
💡 Target job titles and people working in specific companies for optimal results
Yes, LinkedIn supports video ads. These can be particularly effective for storytelling or showcasing products or services in a dynamic way.
Can Video Ads Be Used on LinkedIn?
Shorter videos (under 30 seconds) tend to perform better for engagement and message retention, although you can upload videos up to 30 minutes long.
What’s the Ideal Length for Video Ads on LinkedIn?
While LinkedIn allows for a decent amount of text in ad creatives, it's often best to keep the message concise and clear. Overloading with text can reduce engagement.
How Much Text Can I Include in My Ad?
Yes, LinkedIn offers Carousel Ads, which allow advertisers to showcase multiple images and links in a single ad.