✏️ Reddit Ads Specs
🖼️ Reddit Image Ads Specs
*An ad with a headline, single image, and optional destination URL
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Recommended resolutions:
1080x1080 square
1080x1350 portrait
1440x1080 landscape
1920x1080 landscape
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Recommended aspect ratios:
1:1 square
4:5 portrait
4:3 landscape
16:9 landscape
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Supported formats: JPG, PNG, GIF (GIF files are accepted but get converted into an image)
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Maximum File size: 3MB max
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✍️ Headline:
Under 150 characters for feed placement
Under 100 characters for conversation and multi-placement
An ad with a headline, video, and optional destination URL
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Recommended resolutions:
1080x1080 square
1080x1350 portrait
1440x1080 landscape
1920x1080 landscape
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Recommended aspect ratios:
1:1 square
4:5 portrait
4:3 landscape
16:9 landscape
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Recommended length: 5–30 seconds (Maximum: Up to 15 minutes)
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Supported File Type: MP4, MOV
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Maximum File Size: 1GB
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Frame Rate: 30FPS
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✍️ Headline:
Under 150 characters for feed placement
Under 100 characters for conversation and multi-placement
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Recommended thumbnail: 400x300 pixels, 4:3 landscape image, JPG or PNG, Max 500KB
An ad with a headline, 2-6 images with optional captions, and optional destination URL
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Recommended resolutions:
1080x1080 square
1920x1080 landscape
-
Recommended aspect ratios:
1:1 square
4:5 portrait
4:3 landscape
16:9 landscape
-
Supported formats: JPG, PNG, GIF (GIF files are accepted but get converted into an image)
-
Maximum File size: 20MB max per image, 3MB max per GIF
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✍️ Headline:
Under 150 characters for feed placement
Under 100 characters for conversation and multi-placement
-
Recommended thumbnail: 400x300 pixels, 4:3 landscape image, JPG or PNG, Max 500KB
🖼️ Reddit Free-Form Ads Specs
A rich text ad with inline links and media. Clicking or tapping the ad takes the user to the post
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Recommended resolutions:
1080x1080 square
1920x1080 landscape
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Recommended aspect ratios:
4:3 landscape
16:9 landscape
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Supported formats: Headline, rich body text, images (JPG, PNG, GIF), videos (MP4, MOV)
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✍️ Headline:
Under 150 characters for feed placement
Under 100 characters for conversation and multi-placement
-
Recommended thumbnail: 400x300 pixels, 4:3 landscape image, JPG or PNG, Max 500KB
Reddit Ads Tips and Best Practices:
Best Practices:
✅ Video ads perform best in 4:5 ratio and static ads perform best in 4:5 or 1:1 ratios
✅ Always add text overlay on your images
✅ The optimal video length for Reddit Ads is 60 seconds
✅ A/B Test at least x2 or more Ads
Tips:
💡 Keep headlines under 150 characters for easy reading
Reddit offers several ad formats, including promoted posts, display ads, and video ads, each with different specifications and use cases.
What Types of Ads Can I Run on Reddit?
Yes, video ads are supported on Reddit.
Can I Use Video in My Reddit Ads?
Shorter videos tend to perform better, aligning with the quick browsing habits of Reddit users.
What’s the Recommended Length for Video Ads on Reddit?
Yes, Reddit has introduced carousel ads, allowing advertisers to use multiple images to tell a story or showcase a range of products.