Pinterest Ads Specs
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Explore Pinterest Ad campaign best practices and optimization tips!
Download Pinterest Ads Specifications 📥
Check Pinterest Ads Image and Video Specifications ⬇️
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Pinterest Ad Campaigns Tips and Best Practices:
✅ Prioritise images in a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels)
✅ Always include your brand logo
✅ Always add text overlay to your Pinterest Ads
✅ Align your Ads visuals and copy with your landing page's design and comms
✅ The ideal video length is 6-15 seconds
💡 Accompany your video creatives with a cover image to make it easier for users to understand what the video is all about
Pinterest supports various ad formats, including standard pins, video pins, carousel ads, and shopping ads.
What Types of Ads Can I Create on Pinterest?
Video ads can be highly effective on Pinterest as they stand out in the feed. Shorter videos are generally more engaging, but the platform supports videos up to 15 minutes long.
How Effective Are Video Ads on Pinterest?
Yes, text overlays can be used but should be minimal and not cover more than 20% of the image to maintain visual appeal.
Can I Include Text Overlays on My Pinterest Ad Images?
Yes, carousel ads are available on Pinterest, allowing advertisers to showcase multiple images within a single ad for users to swipe through.