🖼️ Pinterest Image Ads
Standard ads feature only one image
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Image Size: 1000 x 1500 pixels
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Aspect Ratio: 2:3
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File Type: PNG, JPG
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Maximum File Size: 32 MB
Standard width video ads are videos that are the same size as a regular Pin
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Video File Type: MP4, MOV or M4V
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Maximum File Size: 2GB
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Video Length: Minimum 4 seconds, maximum 15 minutes, Recommended: 6 to 15 seconds
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Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 4:5, or 9:16).
Carousel ads feature multiple images for people to swipe through
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2 to 5 images per carousel
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File Type: PNG, JPG
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Maximum File Size: 20 MB per image
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Aspect ratio: 1:1 or 2:3
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✍️ Title: 100 characters
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✍️ Description: 500 characters
*Note: For Titles in Chinese, Japanese, Korean, Arabic and other double byte languages, only the first 30 characters will show in people's feeds. Descriptions do not appear when viewing the Pin in the home feed or search feed.
💡 Pinterest Idea Ads
Idea ads appear as a set of multiple videos, images, lists and custom text in a single Pin. You can promote an organic Pin as an Idea ad in countries where ads are available. *Available for Business Accounts only
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File type:
Image: BMP, JPEG, PNG, TIFF, WEBP -
Image File Size: 1GB
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Video: MP4, M4V and MOV files are available on iOS and Android only
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Video File Size:
Android and iOS: 2GB max
Web: 100MB max
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✍️ Title: 100 characters max
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✍️ On page: 250 characters max
🖼️ Pinterest Showcase Ads
A Showcase ad is a multi-layered ad format featuring multiple cards. Within each swipeable card, advertisers can add up to three features with outbound links to more content, products and more.
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File type:
Image: BMP, JPEG, PNG, TIFF, WEBP -
File Size: 32MB
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Resolution: 1000 x 1500 pixel (recommended)
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Video: MP4, M4V and MOV files are available on iOS and Android only
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Video Length: 3-60 seconds
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✍️ Text Overlay: Limited to no more than 10 words. Font must be legible.
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✍️ Features: Limited to 30 characters including spaces. For titles, anything after 50 characters will be hidden.
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File type:
Image: BMP, JPEG, PNG, TIFF, WEBP -
File Size: 32MB
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Resolution: 1000 x 1500 pixel (recommended)
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Video: MP4, M4V and MOV files are available on iOS and Android only
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Video Length: 3-60 seconds
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✍️ Title: 100 characters max
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✍️ Text Overlay: Limited to no more than 10 words.
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✍️ Questions and answers: Questions can be up to 96 characters, including spaces. Answers can be up to 48 characters, including spaces.
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✍️ Results: 100 characters max in title and 500 characters max for description.
Pinterest Ad Campaigns Tips and Best Practices:
Best Practices:
✅ Prioritise images in a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels)
✅ Always include your brand logo
✅ Always add text overlay to your Pinterest Ads
✅ Align your Ads visuals and copy with your landing page's design and comms
✅ The ideal video length is 6-15 seconds
Tips:
💡 Accompany your video creatives with a cover image to make it easier for users to understand what the video is all about
Pinterest supports various ad formats, including standard pins, video pins, carousel ads, and shopping ads.
What Types of Ads Can I Create on Pinterest?
Video ads can be highly effective on Pinterest as they stand out in the feed. Shorter videos are generally more engaging, but the platform supports videos up to 15 minutes long.
How Effective Are Video Ads on Pinterest?
Yes, text overlays can be used but should be minimal and not cover more than 20% of the image to maintain visual appeal.
Can I Include Text Overlays on My Pinterest Ad Images?
Yes, carousel ads are available on Pinterest, allowing advertisers to showcase multiple images within a single ad for users to swipe through.