IMAGE ADS
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Image Size: 1000 x 1500 pixels
Aspect Ratio: 2:3
File Type: PNG, JPG
Maximum File Size: 32 MB
Standard ads feature only one image
VIDEO ADS
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Video File Type: MP4, MOV or M4
Maximum File Size: 2GB
Video Length: Minimum 4 seconds, maximum 15 minutes, Recommended: 6 to 15 seconds
Aspect ratio:
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Shorter than 1:2 (width:height), taller than 1.91:1
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We recommend making your videos square (1:1) or vertical (2:3, 4:5, or 9:16).
Standard width video ads are videos that are the same size as a regular Pin
CAROUSEL ADS
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2 to 5 images per carousel
File Type: PNG, JPG
Maximum File Size: 20 MB per image
Aspect ratio: 1:1 or 2:3
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Title: 100 characters
Description: 500 characters
**Note: For Titles in Chinese, Japanese, Korean, Arabic and other double byte languages, only the first 30 characters will show in people's feeds. Descriptions do not appear when viewing the Pin in the home feed or search feed.
Carousel ads feature multiple images for people to swipe through
IDEA ADS
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Image File Type: BMP, JPEG, PNG, TIFF, WEBP
Image File Size: 1GB
Video: MP4, M4V and MOV files are available on iOS and Android only
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Video File Size:
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Android and iOS: 2GB max
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Web: 100MB max
Title: 100 characters max
On page: 250 characters max
SHOWCASE ADS
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Image File Type: BMP, JPEG, PNG, TIFF, WEBP
File Size: 32MB
Resolution: 1000 x 1500 pixel (recommended)
Video: MP4, M4V and MOV files are available on iOS and Android only
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Video Length: 3-60 seconds
Text Overlay: Limited to no more than 10 words. Font must be legible.
Features: Limited to 30 characters including spaces. For titles, anything after 50 characters will be hidden.
QUIZ ADS
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Image File type: BMP, JPEG, PNG, TIFF, WEBP
File Size: 32MB
Resolution: 1000 x 1500 pixel (recommended)
Video: MP4, M4V and MOV files are available on iOS and Android only
Video Length: 3-60 seconds
Title: 100 characters max
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Text Overlay: Limited to no more than 10 words.
Questions and answers: Questions can be up to 96 characters, including spaces. Answers can be up to 48 characters, including spaces.
Results: 100 characters max in title and 500 characters max for description.
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Pinterest Ad Campaigns Tips and Best Practices
⭐️ BEST PRACTICES:
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Prioritise images in a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels)
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Always include your brand logo
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Always add text overlay to your Pinterest Ads
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Align your Ads visuals and copy with your landing page's design and comms
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The ideal video length is 6-15 seconds
💡 TIPS:
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Accompany your video creatives with a cover image to make it easier for users to understand what the video is all about
Frequently Asked Questions on
Pinterest Ads Specifications
What Types of Ads Can I Create on Pinterest?
Pinterest supports various ad formats, including standard pins, video pins, carousel ads, and shopping ads.
How Effective Are Video Ads on Pinterest?
Video ads can be highly effective on Pinterest as they stand out in the feed. Shorter videos are generally more engaging, but the platform supports videos up to 15 minutes long.
Can I Include Text Overlays on My Pinterest Ad Images?
Yes, text overlays can be used but should be minimal and not cover more than 20% of the image to maintain visual appeal.
Can I Use Carousel Ads on Pinterest?
Yes, carousel ads are available on Pinterest, allowing advertisers to showcase multiple images within a single ad for users to swipe through.