Google Search Specs 🚀

Find the latest Google Search asset specifications. Explore Google Search campaign best practices and optimization tips!

CHECK GOOGLE SEARCH SPECS 📝

Responsive Search Ads Specs

x15 Headlines, 30 characters each, included spaces

x4 Description Lines, 90 characters each, included spaces

Final URL (up to 2,048 characters)

✅

🚀

Get the full list of ALL Specs sent straight to your inbox ⤵️

Asset Specifications

OPTIONAL ASSETS

25 characters limit

BUSINESS NAME

📋

Recommended dimensions: 1200 x 1200
Max file size: 5120 KB
1:1 aspect ratio

BRAND LOGO

🎨

Recommended dimensions: 1200 x 1200
File Size: 5120 KB
Aspect ratio: 1:1
File formats: PNG, JPH, Static GIF

SQUARE IMAGE

🖼️

Recommended dimensions: 1200 x 628
File Size: 5120 KB
Aspect ratio: 1.91:1
File formats: PNG, JPH, Static GIF

LANDSCAPE IMAGE

🖼️

➡️ Use the Responsive Search Ads Preview Tool to check how your ads will render on Desktop or Mobile Devices

IMAGE ASSETS

MUST-HAVE ASSETS

Up to x10 Callouts
25 Characters

CALLOUT ASSETS

📣

Up to x20 Snippets
25 characters

STRUCTURED SNIPPET ASSETS

📑

Up to x20 Sitelinks in an account
Sitelink Text (up to 25 characters)
Description line 1 (up to 35 characters)
Description Line 2 (up to 35 characters)
Final URL

SITELINK ASSETS

🔗

Google Search Campaigns Tips and Best Practices

Provide ALL the available headlines and description lines to achieve optimal performance

Must-Have Assets: Brand Name, Brand Logo, Sitelinks, Callouts, Structured Snippets

Assign a bid strategy aligned with your business objectives to each of your Google Ads campaigns

Set the right primary conversion targets for your Google Ads account

⭐️ BEST PRACTICES:

💡 TIPS:

Focus on targeting keywords and phrases with high intent.

Add negative keywords every week to prevent budget wastage due to irrelevant queries

Frequently Asked Questions on
Google Search Ads Specifications

What are the main assets in Google Search Ads?

The primary assets in Google Search Ads are headlines, descriptions, display URLs, and assets (former ad extensions).

Can I use special characters or emojis in my ad text?

No, you cannot use emojis and certain symbols are often restricted or discouraged to maintain a professional appearance of the ads.

How does Google decide which extensions to show with my ad?

Google automatically determines which extensions to display based on factors like the user's device, location, and search terms, as well as the performance of your ad extensions.

Can I run A/B tests on different ad assets?