Image Assets Specs
✅
Square Image
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Recommended dimensions: 1200 x 1200
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File Size: 5120 KB
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Aspect ratio: 1:1
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File formats: PNG, JPH, Static GIF
✅
Landscape Image
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Recommended dimensions: 1200 x 628
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File Size: 5120 KB
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Aspect ratio: 1.91:1
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File formats: PNG, JPH, Static GIF
Must-Have Assets
✅
✅
Callout Assets
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Up to x10 Callouts
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25 Characters
Structured Snippet Assets
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Up to x20 Snippets
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25 characters
✅
Sitelink Assets
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Up to x20 Sitelinks in an account
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Sitelink Text (up to 25 characters)
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Description line 1 (up to 35 characters)
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Description Line 2 (up to 35 characters)
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Final URL
Copy Assets
✅
✅
✅
x15 Headlines, 30 characters each, included spaces
x4 Description Lines, 90 characters each, included spaces
Final URL (up to 2,048 characters)
Optional
✅
✅
Business Name
-
25 characters limit
Brand Logo
-
Recommended dimensions: 1200 x 1200
-
Max file size: 5120 KB
-
1:1 aspect ratio
IMAGE ASSETS
✅
Square Image
-
Recommended dimensions: 1200 x 1200
-
File Size: 5120 KB
-
Aspect ratio: 1:1
-
File formats: PNG, JPH, Static GIF
✅
Landscape Image
-
Recommended dimensions: 1200 x 628
-
File Size: 5120 KB
-
Aspect ratio: 1.91:1
-
File formats: PNG, JPH, Static GIF
MUST-HAVE ASSETS
✅
✅
Callout Assets
-
Up to x10 Callouts
-
25 Characters
Structured Snippet Assets
-
Up to x20 Snippets
-
25 characters
✅
Sitelink Assets
-
Up to x20 Sitelinks in an account
-
Sitelink Text (up to 25 characters)
-
Description line 1 (up to 35 characters)
-
Description Line 2 (up to 35 characters)
-
Final URL
COPY ASSETS
✅
✅
✅
x15 Headlines, 30 characters each, included spaces
x4 Description Lines, 90 characters each, included spaces
Final URL (up to 2,048 characters)
OPTIONAL
✅
✅
Business Name
-
25 characters limit
Brand Logo
-
Recommended dimensions: 1200 x 1200
-
Max file size: 5120 KB
-
1:1 aspect ratio
Get the full list of ALL Specs sent straight to your inbox ⤵️
Google Search Campaigns Tips and Best Practices
⭐️ BEST PRACTICES:
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Provide ALL the available headlines and description lines to achieve optimal performance
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Must-Have Assets: Brand Name, Brand Logo, Sitelinks, Callouts, Structured Snippets
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Assign a bid strategy aligned with your business objectives to each of your Google Ads campaigns
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Set the right primary conversion targets for your Google Ads account
💡 TIPS:
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Focus on targeting keywords and phrases with high intent.
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Add negative keywords every week to prevent budget wastage due to irrelevant queries
Frequently Asked Questions on
Google Search Ads Specifications
What are the main assets in Google Search Ads?
The primary assets in Google Search Ads are headlines, descriptions, display URLs, and assets (former ad extensions).
Can I use special characters or emojis in my Google Ads text?
No, you cannot use emojis and certain symbols are often restricted or discouraged to maintain a professional appearance of the ads.
How does Google decide which extensions to show with my ad?
Google automatically determines which extensions to display based on factors like the user's device, location, and search terms, as well as the performance of your ad extensions.
Can I run A/B tests on different Responsive Search Ads Specs?
Yes, A/B testing is a common practice in Google Ads. You can test different Responsive Search Ads, including headlines, descriptions, and extensions to see which combinations perform best via Google Ads Experiments.
