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X (Twitter) Ads Specs

Find and download the latest X Ads specifications

Explore X Ads campaign best practices and optimization tips!

Download X (Twitter) Ads Specifications 📥

Check X (Twitter) Ads Image and Video Specifications ⬇️

Scroll down to download the specifications sheet 📥

X (Twitter) Ads Tips and Best Practices:

Best Practices:

✅ Keep your copy between 50-100 characters long for optimal results

✅ Always accompany your ads with images or visuals

✅ The optimal video length for X Ads is 15 seconds or less

✅ A/B Test at least 3-5 Ads

✅ A/B Test at least 2-3 targeting options


💡 Avoid unnecessary #hashtags or mentions

X Ads offers various ad formats including Promoted Tweets, Promoted Accounts, Promoted Trends, Image Ads, Video Ads, Carousel Ads, and more.

What Types of Ad Formats Are Available on X (Twitter)?

X Ads support video ads up to 2 minutes and 20 seconds in length, but shorter videos (15-30 seconds) often perform better for engagement.

How Long Can Video Ads Be on X (Twitter)?

Yes, X Ads have guidelines on what is acceptable in ad creatives, including restrictions on certain types of content, imagery, and language

Are There Any Restrictions on Ad Creatives on X (Twitter)?

Frequently Asked Questions

on X (Twitter) Ads Specifications

Download the X (Twitter) Ads Specifications 📥

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