🖼️ Image Thumbnail
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Resolution: 1067 x 600 px (min is 400 x 350 px)
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File types: JPEG, BMP, PNG, WBMP and GIF
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File Size: Max 5MB
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Aspect Ratio: 16:9 (preferred), 4:3 , 1:1
🖼️ Motion Ads
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Resolution: 1067 x 600 px (min is 400 x 350 px)
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File types: MP4, MOV and GIF
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File Size: Max 50MB (maximum 5 MB for .gif files.)
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Aspect Ratio: 16:9 (preferred), 4:3 , 1:1
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Max Length: 15 Seconds
🎥 Video Ads
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Resolution: 1067 x 600 px (min is 400 x 350 px)
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File types: MP4, MOV
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File Size: Max 50MB (maximum 5 MB for .gif files.)
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Aspect Ratio: 16:9 (preferred), 4:3 , 1:1
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Bitrate: >=2500 kbps
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Max Length: 6-30 seconds (preferred), 90 seconds max
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✍️ Headline Character Length: 34-45 is best, 60 characters max
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✍️ Branding Text: 30 characters max
Taboola Ads Tips and Best Practices:
Best Practices:
✅ Stay within the recommended headline limits
✅ Ask questions or tell a story in your headlines
✅ Test multiple image thumbnails
✅ Avoid overly-commercial language
Tips:
💡 Check Taboola Trends for inspiration!
Taboola Ads show within magazine or other content websites that partner with Taboola to display advertising. They usually show up within a blog feed, at the bottom or on the side of a blog feed.
Where do Taboola Ads show up?
While Video can be a very engaging format, images will blend more naturally within a content feed, thus your ads will appear more trustworthy and less salesy.
Is it better to use Image or Video Thumbnails for Taboola Ads?
Ad formats will NOT affect CPC - the quality of your creative will. The better the quality of your image, video and thumbnail title, the more efficient your Taboola Ads will be.