IMAGE THUMBNAIL
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Resolution: 1067 x 600 px (min is 400 x 350 px)
File types: JPEG, BMP, PNG, WBMP and GIF
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File Size: Max 5MB
Aspect Ratio: 16:9 (preferred), 4:3 , 1:1
MOTION ADS
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Resolution: 1067 x 600 px (min is 400 x 350 px)
File types: MP4, MOV and GIF
File Size: Max 50MB (maximum 5 MB for .gif files.)
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Aspect Ratio: 16:9 (preferred), 4:3 , 1:1
Max Length: 15 Seconds
VIDEO ADS
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Resolution: 1067 x 600 px (min is 400 x 350 px)
File types: MP4, MOV
File Size: Max 50MB (maximum 5 MB for .gif files.)
Aspect Ratio: 16:9 (preferred), 4:3 , 1:1
Bitrate: >=2500 kbp
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Max Length: 6-30 seconds (preferred), 90 seconds max
Headline Character Length: 34-45 is best, 60 characters max
Branding Text: 30 characters max
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Taboola Ads Tips and Best Practices
⭐️ BEST PRACTICES:
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Stay within the recommended headline limits
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Ask questions or tell a story in your headlines
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Test multiple image thumbnails
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Avoid overly-commercial language
💡 TIPS:
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Check Taboola Trends for inspiration!
Frequently Asked Questions on Taboola Ads Specifications
Where do Taboola Ads show up?
Taboola Ads show within magazine or other content websites that partner with Taboola to display advertising. They usually show up within a blog feed, at the bottom or on the side of a blog feed.
Is it better to use Image or Video Thumbnails for Taboola Ads?
While Video can be a very engaging format, images will blend more naturally within a content feed, thus your ads will appear more trustworthy and less salesy.
Will different Ad Formats (Image vs Video) affect my cost-per-click (CPC)?
Ad formats will NOT affect CPC - the quality of your creative will. The better the quality of your image, video and thumbnail title, the more efficient your Taboola Ads will be.