✏️ Spotify Ads Specs
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Audio Length: Up to 30-seconds
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Script Word Count: No more than 65 words for a 30-second ad
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File Size: Max 1MB
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File Type: MP3, .OGG, or WAV format
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Sample rate of 44.1kHz
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Bit rate of 192kbps
Companion ad specs
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x1 Companion Image
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Aspect Ratio: 1x1
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Dimensions: 640 x 640 pixels
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File type: JPEG, .PNG
Programmatic -
Image dimensions: 300X250, 301x301 - DV360 only
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File type: JPEG
Logo specs
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1x Logo Image
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Aspect Ratio: 1x1
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Dimensions: 640 x 640 pixels
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File type: JPEG, .PNG
✍️ Tagline: 40 characters maximum
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Resolution
HD 720x1280 or similar (portrait)
HD 1280x720 or similar (landscape) -
Aspect Ratio:
Portrait 9:16 (only accepted for direct IO and Ad Studio)
Landscape 16:9 -
File types: MOV, MP4 (WebM accepted for programmatic Desktop campaigns)
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File Size: Max 500MB
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✍️ Title: 100 characters maximum (70 recommended)
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✍️ Brand name: 60 characters
Companion ad specs
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x1 Companion Image
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Aspect Ratio: 1x1
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Dimensions: 640 x 640 pixels
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File type: JPEG, .PNG
Programmatic -
Image dimensions: 300X250, 301x301 - DV360 only
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File type: JPEG
Logo specs
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1x Logo Image
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Aspect Ratio: 1x1
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Dimensions: 640 x 640 pixels
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File type: JPEG, .PNG
✍️ Tagline: 40 characters maximum
Mobile Overlay
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Image Dimensions: 630 x 920 pixels
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File Type: JPG
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File Size: 100KB
Call-to-action button options:
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MORE INFO
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GET INFO
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VISIT SITE
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BUY TICKETS
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GET COUPON
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SHARE
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VISIT PROFILE
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LEARN MORE
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FIND STORES
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DOWNLOAD
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BUY NOW
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SHOP NOW
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LISTEN NOW
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WATCH NOW
Desktop Overlay
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Image Dimensions: 800 x 435 pixels
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File Type: JPG
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File Size: 100KB
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Image Dimensions: 728 x 90
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File Type: JPG, GIF
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Max File Size: 100 KB
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Animation: Unlimited
Native Homepage Takeover
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Background Image
Size: 1200x350
File Type: JPEG
Notes: No logo, No text -
Brand Logo
Size: 200x75
File Type: Transparent PNG, EPS, AI, PDF
Notes: Must be white or editable to white -
Brand Tagline
Size: Max 30 Characters
Format: Text
*Notes: Featured underneath logo View Homepage Takeover Specs
Native Audio Everywhere
Custom Audio Script
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Length: 1-2 sentences
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Format: Text
*Notes: Brand message must fit within 30 second spot
Brand Logo
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Size: 200x75
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File Type: Transparent PNG
*Notes: Must be white or editable to white View Audio Specs
Native Overlay Everywhere
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Image Assets (Desktop Only)
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Size: At least 900x700
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File Type: Layered PSD
*Notes: No brand logo, No text
Brand Tagline (Desktop Only)
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Size: Max 30 Characters
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Format: Text
*Notes: Featured underneath logo
Brand Logo
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Size: 200x75
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File Type: Transparent PNG, EPS, AI, PDF
*Notes: Must be white or editable to white
Native Leaderboard
Image Assets
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Size: At least 900x700
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File Type: Layered PSD
*Notes: No brand logo, No text
Brand Logo
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Size: 200x75
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File Type: Transparent PNG, EPS, AI, PDF
*Notes: Must be white or editable to white
Spotify Ads Tips and Best Practices:
Best Practices:
✅ Aim for the audiop script to be 60-80 words to ensure clarity and brevity
✅ Always inlcude a memorable CTA
✅ Choose non-vocal music that complements the voiceover without overpowering it
✅ Use a natural, conversational tone in your ads
Tips:
💡 Ads with subtle background music generally perform better
You can use Audio Ads, Videos Ads, Display Ads and Sponsored Playlist Ads
What kind of Ad formats can you use in Spotify Ads?
Spotify ads are served during podcasts, and music playlists at non-premium Spotify users.