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Spotify Ads Specs

Find the latest Spotify Ads specifications
Explore Spotify Ads campaign best practices and optimization tips!

✏️ Spotify Ads Specs

🔊 Audio Ads Specs

  • Audio Length: Up to 30-seconds

  • Script Word Count: No more than 65 words for a 30-second ad

  • File Size: Max 1MB

  • File Type: MP3, .OGG, or WAV format

  • Sample rate of 44.1kHz

  • Bit rate of 192kbps

Companion ad specs

  • x1 Companion Image

  • Aspect Ratio: 1x1

  • Dimensions: 640 x 640 pixels

  • File type: JPEG, .PNG

    Programmatic

  • Image dimensions: 300X250, 301x301 - DV360 only

  • File type: JPEG

Logo specs

  • 1x Logo Image

  • Aspect Ratio: 1x1

  • Dimensions: 640 x 640 pixels

  • File type: JPEG, .PNG

✍️ Tagline: 40 characters maximum

🎥 Video Ad specs

  • Resolution
    HD 720x1280 or similar (portrait)
    HD 1280x720 or similar (landscape)

  • Aspect Ratio:
    Portrait 9:16 (only accepted for direct IO and Ad Studio)
    Landscape 16:9

  • File types: MOV, MP4 (WebM accepted for programmatic Desktop campaigns)

  • File Size: Max 500MB

  • ✍️ Title: 100 characters maximum (70 recommended)

  • ✍️ Brand name: 60 characters

Companion ad specs

  • x1 Companion Image

  • Aspect Ratio: 1x1

  • Dimensions: 640 x 640 pixels

  • File type: JPEG, .PNG

    Programmatic

  • Image dimensions: 300X250, 301x301 - DV360 only

  • File type: JPEG

Logo specs

  • 1x Logo Image

  • Aspect Ratio: 1x1

  • Dimensions: 640 x 640 pixels

  • File type: JPEG, .PNG

✍️ Tagline: 40 characters maximum

🎥 Display Ad specs

Mobile Overlay

  • Image Dimensions: 630 x 920 pixels

  • File Type: JPG

  • File Size: 100KB

Call-to-action button options:
 

  • MORE INFO

  • GET INFO

  • VISIT SITE

  • BUY TICKETS

  • GET COUPON

  • SHARE

  • VISIT PROFILE

  • LEARN MORE

  • FIND STORES

  • DOWNLOAD

  • BUY NOW

  • SHOP NOW

  • LISTEN NOW

  • WATCH NOW

Desktop Overlay

  • Image Dimensions: 800 x 435 pixels

  • File Type: JPG

  • File Size: 100KB

Leaderboard Companion Unit

  • Image Dimensions: 728 x 90

  • File Type: JPG, GIF

  • Max File Size: 100 KB

  • Animation: Unlimited

Sponsored Playlist

Native Homepage Takeover

  • Background Image
    Size: 1200x350
    File Type: JPEG
    Notes: No logo, No text

  • Brand Logo
    Size: 200x75
    File Type: Transparent PNG, EPS, AI, PDF
    Notes: Must be white or editable to white

  • Brand Tagline
    Size: Max 30 Characters
    Format: Text


    *Notes: Featured underneath logo View Homepage Takeover Specs

Native Audio Everywhere

Custom Audio Script

  • Length: 1-2 sentences

  • Format: Text
    *Notes: Brand message must fit within 30 second spot

 

Brand Logo

  • Size: 200x75

  • File Type: Transparent PNG
    *Notes: Must be white or editable to white View Audio Specs

 

Native Overlay Everywhere

  • Image Assets (Desktop Only)

  • Size: At least 900x700

  • File Type: Layered PSD
    *Notes: No brand logo, No text

     

Brand Tagline (Desktop Only)

  • Size: Max 30 Characters

  • Format: Text
    *Notes: Featured underneath logo


Brand Logo

  • Size: 200x75

  • File Type: Transparent PNG, EPS, AI, PDF
    *Notes: Must be white or editable to white

Native Leaderboard

Image Assets

  • Size: At least 900x700

  • File Type: Layered PSD
    *Notes: No brand logo, No text

 

Brand Logo

  • Size: 200x75

  • File Type: Transparent PNG, EPS, AI, PDF
    *Notes: Must be white or editable to white

Spotify Ads Tips and Best Practices:

Best Practices:

✅ Aim for the audiop script to be 60-80 words to ensure clarity and brevity

✅ Always inlcude a memorable CTA

✅ Choose non-vocal music that complements the voiceover without overpowering it

✅ Use a natural, conversational tone in your ads

Tips:

💡 Ads with subtle background music generally perform better

What kind of Ad formats can you use in Spotify Ads?

Spotify ads are served during podcasts, and music playlists at non-premium Spotify users.

Where do Spotify Ads run?

Frequently Asked Questions
on Spotify Ads Specs

Download the Spotify Ads Specifications 📥
and all Performance Marketing Specs

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