IMAGE ASSETS
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Images for Feed (Also Suitable for Carousel Ads)
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Resolution: 1080 x 1080 pixels
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File type: JPG or PNG
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Ratio: 1:1
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Maximum file size: 30 MB
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Minimum width: 600 pixels
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Minimum height: 600 pixels
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Aspect ratio tolerance: 3%
✅
Images for Stories (Also Suitable for Carousel Ads)
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Resolution: 1080 by 1920 pixels
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File type: JPG or PNG
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Ratio: 9:16
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Maximum file size: 30 MB
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Minimum width: 500 pixels
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Aspect ratio tolerance: 1%
VIDEO ASSETS
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Videos for Feed (Also Suitable for Carousel Ads)
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Resolution: 1080 x 1080 pixels
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File type: MP4, MOV or GIF
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Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
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Video duration: 1 second to 241 minutes
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Maximum file size: 4 GB
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Minimum width: 120 pixels
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Minimum height: 120 pixels
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Videos for Reels
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Resolution: 1080 x 1920 pixels
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File type: MP4, MOV or GIF
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Ratio: 9:16 (for desktop or mobile) or 4:5 (for mobile only)
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Video duration: 1 second to 241 minutes
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Maximum file size: 4 GB
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Minimum width: 120 pixels
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Minimum height: 120 pixel
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Video duration: 0 seconds to 15 minutes
COPY ASSETS
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Ad Copy Specifications (Feed Ads)
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Primary text: 125 characters (text over 125 characters will be truncated)
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Headline: 27 characters (text over 27 characters will be truncated)
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Description: 27 characters (text over 27 characters will be truncated)
✅
Ad Copy Specifications (Reels)
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Primary text: 72 characters (text over 72 characters will be truncated)
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Facebook and Instagram Campaigns Tips and Best Practices
⭐️ BEST PRACTICES:
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Select campaign objectives aligned with your business goals
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Provide ALL the available copywriting options (primary text and headlines)
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Create at least x2 ads for each Ad Set
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Create Ad Sets targeting both cold and warm audiences (prospecting and remarketing)
💡 TIPS:
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Add negative placements every week to prevent budget wastage
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Replace your low-performing assets every month
Frequently Asked Questions on
Meta Ads Specifications
What types of Ad Creatives can be used on Meta platforms?
Meta supports various ad formats including image ads, video ads, carousel ads (multiple images or videos in a single ad), slideshow ads, and Stories ads.
How long should Facebook and Instagram Video Ads be?
Videos under 15 seconds are ideal for Stories, while 15-30 seconds work well for feed placements.
Can I use the same creative across different placements?
It's possible, but not always optimal. Tailoring creatives to specific placements (like adjusting for vertical formats in Stories) can enhance performance.
Are there any restrictions on the content of Ad Creatives?
Yes, Meta has guidelines and policies regarding what content is acceptable in ads, including restrictions on certain imagery, claims, and the amount of text in images.