✏️ Responsive Display Ads Specs (Recommended)
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Image
Landscape (1.91:1): 1200 x 628 pixels
Minimum image size: 600 x 314 pixels
Maximum file size: 5120 KB
Square: 1200 x 1200 pixels
Minimum image size: 300 x 300 pixels
Maximum file size: 5120 KB
Portrait (9:16) 900 x 1600
Minimum size: 600 x 1067
Maximum file size: 5120 KB
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Logo
Landscape (4:1): 1200 x 300 pixels
Minimum logo size: 512 x 128 pixels
Maximum file size: 5120 KB
Square: 1200 x 1200 pixels
Minimum logo size: 128 x 128 pixels
Maximum file size: 5120 KB
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x5 Headlines (up to 30 characters)
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x1 Long Headline (up to 90 characters)
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x5 Description Lines (up to 90 characters)
🖼️ Image Display Ads
Supported File types
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Image Formats: GIF, JPG, PNG
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HTML5 Formats: ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG (responsive or standard)
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AMPHTML formats: ZIP containing 1 HTML document and up to 39 media assets.
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Max. size: 150KB for image files and 600KB for ZIP files
Ad sizes
Square and rectangle
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200 × 200 Small square
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240 × 400 Vertical rectangle
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250 × 250 Square
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250 × 360 Triple widescreen
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300 × 250 Inline rectangle
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336 × 280 Large rectangle
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580 × 400 Netboard
Leaderboard
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468 × 60 Banner
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728 × 90 Leaderboard
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930 × 180 Top banner
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970 × 90 Large leaderboard
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970 × 250 Billboard
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980 × 120 Panorama
Skyscraper
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120 × 600 Skyscraper
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160 × 600 Wide skyscraper
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300 × 600 Half-page
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300 × 1050 Portrait
Mobile
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300 × 50 Mobile banner
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320 × 50 Mobile banner
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320 × 100 Large mobile banner
Google Display Campaigns Tips and Best Practices:
Best Practices:
✅ Provide ALL the available images, logos, headlines, and description lines to achieve optimal performance
✅ Leverage Remarketing Audiences and Contextual Targeting to achieve the best results
✅ Create and target a list of relevant placements (websites) to get in front of 100% relevant audiences
✅ Exclude mobile apps and low-quality topics from your campaign's targeting
Tips:
💡 Add negative placements every week to prevent budget wastage
💡 Replace your low-performing assets every month
Google provides specific size and format guidelines for image ads. Common sizes include leaderboard (728x90), square (250x250), and skyscraper (120x600), among others, and they typically accept formats like JPG, PNG, and GIF.
What Are the Most Common Sizes and Formats for Image Ads?
Yes, animated ads like GIFs are allowed, but they must adhere to certain specifications, such as file size limits and animation duration.
Can I Use Animated Ads in Google Display Network?
Responsive Display Ads automatically adjust their size, appearance, and format to fit available ad spaces. You provide the assets (images, headlines, logos, videos), and Google automatically generates ads to fit various spaces on the Display Network.
How Do Responsive Display Ads Work?
Yes, video ads are supported and can be a powerful way to engage users. They can run in standalone ad slots or within other streaming video content.