Google Display Specs 🚀
Find the latest Google Display asset specifications. Explore Google Display campaign best practices and optimization tips!
(RECOMMENDED)
IMAGES
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Landscape (1.91:1): 1200 x 628 pixels
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Minimum image size: 600 x 314 pixels
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Maximum file size: 5120 KB
LANDSCAPE IMAGE
🖼️
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Square: 1200 x 1200 pixels
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Minimum image size: 300 x 300 pixels
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Maximum file size: 5120 KB
SQUARE IMAGE
🖼️
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Portrait (9:16) 900 x 1600
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Minimum size: 600 x 1067
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Maximum file size: 5120 KB
PORTRAIT IMAGE
🖼️
LOGO
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Landscape (4:1): 1200 x 300 pixels
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Minimum logo size: 512 x 128 pixels
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Maximum file size: 5120 KB
LANDSCAPE LOGO
🎨
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Square: 1200 x 1200 pixels
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Minimum logo size: 128 x 128 pixels
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Maximum file size: 5120 KB
SQUARE LOGO
🎨
TEXT
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x5 Headlines
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Up to 30 characters
HEADLINES
📰
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x1 Long Headline
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Up to 90 characters
LONG HEADLINE
📝
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x5 Description Lines
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Up to 90 characters
DESCRIPTION LINES
📰
AD SIZES
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200 × 200 Small square
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240 × 400 Vertical rectangle
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250 × 250 Square
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250 × 360 Triple widescreen
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300 × 250 Inline rectangle
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336 × 280 Large rectangle
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580 × 400 Netboard
SQUARE AND RECTANGLE
🖼️
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468 × 60 Banner
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728 × 90 Leaderboard
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930 × 180 Top banner
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970 × 90 Large leaderboard
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970 × 250 Billboard
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980 × 120 Panorama
LEADERBOARD
🖼️
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120 × 600 Skyscraper
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160 × 600 Wide skyscraper
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300 × 600 Half-page
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300 × 1050 Portrait
SKYSCRAPER
🖼️
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300 × 50 Mobile banner
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320 × 50 Mobile banner
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320 × 100 Large mobile banner
MOBILE
🎨
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Frequently Asked Questions on
Google Display Ads Specifications
What are the most common sizes and formats for Image Ads?
Google provides specific size and format guidelines for image ads. Common sizes include leaderboard (728x90), square (250x250), and skyscraper (120x600), among others, and they typically accept formats like JPG, PNG, and GIF.
Can I use animated ads in Google Display Network?
Yes, animated ads like GIFs are allowed, but they must adhere to certain specifications, such as file size limits and animation duration.
How do Responsive Display Ads work?
Responsive Display Ads automatically adjust their size, appearance, and format to fit available ad spaces. You provide the assets (images, headlines, logos, videos), and Google automatically generates ads to fit various spaces on the Display Network.
Are video ads supported in Google Display Ads?
Yes, video ads are supported and can be a powerful way to engage users. They can run in standalone ad slots or within other streaming video content.
Google Display Campaigns Tips and Best Practices
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Provide ALL the available images, logos, headlines, and description lines to achieve optimal performance
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Leverage Remarketing Audiences and Contextual Targeting to achieve the best results
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Create and target a list of relevant placements (websites) to get in front of 100% relevant audiences
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Exclude mobile apps and low-quality topics from your campaign's targeting
⭐️ BEST PRACTICES:
💡 TIPS:
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Add negative placements every week to prevent budget wastage
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Replace your low-performing assets every month
Image Display Ads
Image Formats: GIF, JPG, PNG
HTML5 Formats: ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG (responsive or standard)
AMPHTML formats: ZIP containing 1 HTML document and up to 39 media assets.
Max. size: 150KB for image files and 600KB for ZIP files
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Supported File types:
.png)