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Online Courses Schedule

👨🏻‍🏫 Taught by a Hands-On Instructor.

💯 Backed by Real-World Experience.

📖 Learn what works. Skip what doesn’t.

🛜 Attend Online & access recordings.

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Google Analytics Set Up

  • Set-Up Google Analytics via Google Tag Manager (GTM)

  • Set -Up Google Analytics on WordPress

  • Set-Up Google Analytics on WIX

  • Configure Google Analytics

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Google Analytics Basics​

  • Metrics, Dimensions and Events

  • Google Analytics Interface

  • Google Analytics Reports

  • UTM Tags

  • Filters and Comparisons

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Google Analytics Events Set-Up

  • Set-Up Events via Google Tag Manager

  • Google Tag Manager Tags and Trigger Types

  • Set-Up Consent Mode V2

  • Set Up Content Groups

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Google Analytics Reporting

  • Set-Up Free-From Reports

  • Set-Up Funnel Reports

  • Set-Up Reports in Google Sheets

  • Set-Up Reports in Looker Studio (Basic)

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Identify Marketing Insights

  • How to Analyse Marketing Data

  • Identify Channel Insights

  • Evaluate your SEO Performance

  • Attribution Reports

Check Upcoming Courses

Online Courses Schedule

🆕 LLM (Large Language Model) Optimisation ✨

Learn how LLMs acquire and present information and how brands can optimise for LLM visibility!
 

📆 Join the Newsletter to get invited!

🛜 Live Online Sessions (+recordings)

🕘 3pm - 6pm Singapore (GMT+8)

🕘 11am - 1pm Dubai (GMT+4)

🆕 Create AI Agents: Build Your Own AI Assistant 🤖

Learn how to create your own custom AI Agents - no coding experience required!

📆 Join the Newsletter to get invited!

🛜 Live Online Sessions (+recordings)

🕘 3pm - 6pm Singapore (GMT+8)

🕘 11am - 1pm Dubai (GMT+4)

🆕 Data Storytelling with AI: Turning Data into Action 📊

Learn how to use AI tools to analyse data, generate insights, create visuals, and tell compelling data stories!

 

📆 Join the Newsletter to get invited!

🛜 Live Online Sessions (+recordings)

🕘 3pm - 6pm Singapore (GMT+8)

🕘 11am - 1pm Dubai (GMT+4)

Looker Studio Data Visualisation Crash Course 📈

Learn how to set up your very own insightful Looker Studio Dashboard reports in less than 3 hours!

📆 Join the Newsletter to get invited!

🛜 Live Online Sessions (+recordings)

🕘 3pm - 6pm Singapore (GMT+8)

🕘 11am - 1pm Dubai (GMT+4)

Google Analytics & Tag Manager Crash Course 📶 

Learn how to track Google Analytics events, set up custom reports and analyse dat with confidence!

📆 Join the Newsletter to get invited!

🛜 Live Online Sessions (+recordings)

🕘 3pm - 6pm Singapore (GMT+8)

🕘 11am - 1pm Dubai (GMT+4)

Google Ads Campaign Optimisation 🚀

Learn how to optimise Google Ads campaigns beyond best practices and AI recommendations!

📆 Join the Newsletter to get invited!

🛜 Live Online Sessions (+recordings)

🕘 3pm - 6pm Singapore (GMT+8)

🕘 11am - 1pm Dubai (GMT+4)

📬 Stay in the Loop! Join our Newsletter!
Unlock early-bird access to our latest courses!

WHAT OUR COURSE ATTENDEES CLIENTS SAY

Testimonials

"I liked the fast paced nature of it. That suits the way my brain works :) I found it to be spot on, fast, direct and efficient. Looking forward to joining more."

"Information, key takeaways and case studies were delivered straight to the point."

"The trainer explained everything very clearly and in an interesting way. The course structure is also excellent, as combining theory and practice is a very good way to learn and understand information better."

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Book Google Analytics Training

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👩🏻‍💻

🎥

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Book Team Training (up to 15 pax)

Download the Google Analytics Checklist

Watch our Video Tutorials: Check our GA4 Playlist

Join our Newsletter and get invited to join the next online GA4 course!

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Who is this training for?

Anyone who would like to learn how to set-up, configure and start using Google Analytics and Google Tag Manager to uncover digital performance insights and trends.

About the Instructor

Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer and hands-on Performance Marketing Professional with 14+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.

Professional Experience:

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Ex-Business Education Trainer at Facebook (contract)

Ex-Havas, Omnicom, WPP (Performance Marketing)

Digital Marketing Instructor at General Assembly

Digital Marketing Instructor at RevoU

Digital Marketing Instructor at The Experience Effect

Founder of XYZ Lab and TTMB

Frequently Asked Questions on Google Analytics and Google Tag Manager Course

Will we be able to set up Google Analytics 4 (GA4) for my company?

Yes, the course will give you step-by-step instructions on how to set up and configure Google Analytics 4 for your company. You will go through GA4 walkthroughs and real-life examples to learn exactly what you need to implement to get started with Google Analytics 4.

How hands-on is the course? Will I be able to implement what I learned after the course?

Yes, the course is practical and includes a series of hands-on exercises that will enable you to work on your own Google Analytics setup, configuration & reporting. Moreover, the courses offer access to tracking, reporting & measurement templates to help you set up insightful Google Analytics reports for your business.

Can we ask Google Analytics questions specific to our project?

Yes, you will be able to ask questions and get guidance on your specific questions. We will guide you through your entire Google Analytics 4 journey!

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