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Data Storytelling with AI

✨ Learn how to work with AI to analyse data.

🔎 Develop engaging decision-making data visualisations.

♟️Create engaging narratives and apply storytelling narratives

🛜 Attend Online & access recordings.

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Who is this training for?

Anyone who would like to learn how to create captivating data storytelling narratives, visualise data like a pro and develop meaningful decision-making reports!

Data Storytelling with AI

Course Agenda

AI Data Analysis & Insights

  • Upload and query spreadsheets with AI

  • Visualise data with AI

  • AI-powered data analysis

  • AI-powered summaries from raw data

💡

Creating Engaging Storytelling Narratives

  • Storytelling Frameworks

  • Storytelling Narratives Best Practices

  • Turn Insights into Stories using AI

📊

Generative AI Tools for Data Analysis

  • Introduction to Generative AI tools: Power BI Copilot, Tableau Pulse, Gemini for Google Sheets, Sheet AI

📈

Custom AI Workflows for Data Analysis

  • Automating repetitive analysis tasks

  • Creating reusable AI prompts/templates for analytics

  • Walkthrough: Create your own AI workflow for a recurring report

⚙️

Meta Pixel and Conversion Tracking

  • Set-Up the Meta Pixel

  • Meta Ads Event Configuration

🧠

Meta Ads Campaign Optimisation

  • Campaign Structure Optimisation

  • Audiences and Targeting Optimisation

  • Recommended Ad Formats

  • Creative Best Practices

  • Ad Copy Best Practices

🚀

Advanced Campaign Optimisation

  • Optimise Placements and Dimensions

  • Landing Page Optimisation

  • Lead Generation Tactics & Best Practices​

  • Develop an A/B Testing Roadmap

📊

Meta Ads Reporting

  • Understand Meta Ads Metrics that matter

  • Understand the impact of Qualitave Metrics

  • Set-Up insightful Meta Ads Reports

About the Instructor

Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer and hands-on Performance Marketing Professional with 14+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.

Professional Experience:

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Ex-Business Education Trainer at Facebook (contract)

Ex-Havas, Omnicom, WPP (Performance Marketing)

Digital Marketing Instructor at General Assembly

Digital Marketing Instructor at RevoU

Digital Marketing Instructor at The Experience Effect

Founder of XYZ Lab and TTMB

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WHAT OUR COURSE ATTENDEES SAY

Testimonials

"The trainer explained everything very clearly and in an interesting way. The course structure is also excellent, as combining theory and practice is a very good way to learn and understand information better. The insights of presenting and storytelling are just amazing because of their applicability."

"Very easy to follow with strong practical techniques for direct application."

"Loved how Sotirios portrayed data storytelling like how we watch a movie and how important is one not to overthink when connecting all the dots!"

Frequently Asked Questions on the Data Storytelling with AI Course

Who is the Data Storytelling with AI course for?

  • Data Analysts, Digital Marketers, Data Consultants, and Business Operations professionals
     

  • Anyone who works with data and wants to turn it into compelling stories with AI

Is this a Technical Data Course or a Storytelling one?

  • Both!
     

  • You’ll learn how to extract insights with AI, and then how to turn them into stories that stick
     

  • Think: analysis meets narrative + influence

What tools will we use?

  • ChatGPT / Claude / Copilot for insights, summaries, and story generation
     

  • Google Sheets + Gemini
     

  • Sheet AI

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