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Search Engine Optimisation (SEO) Growth Course 🚀

➡️ Get started with SEO

💡 Understand Search Algorithms and AI

📉 Deploy SEO Growth Tactics

🚀 Optimise your Pages to Perfection

🚀 Join our newsletter and get invited to join the next online SEO course!

📆 Book Team Training (up to 15 pax)

👩‍💻 Book 101 Training (up to 2 pax)

⏰ 2-3 hours (depending on experience)

👩‍💻 Who is it for: Anyone who would like to use Search Engine Optimisation (SEO) to growth their business!

➡️ Book SEO Training

➡️ Get Started With SEO


  • Set-Up Google Search Console

  • Set-Up SEO Reporting

  • SEO Tech Stack

  • Understand SEO algorithms

  • Understand the impact of AI in SEO

🚀 SEO Strategy


  • SEO Keyword Research

  • Learn how to use AI to audit competitive webpages

  • Sitemap Planning & Keyword Cluster Mapping

  • Content Strategy Planning

📉 On-Page SEO & Index Cleanup

  • On-Page SEO Fundamentals

  • Optimise Page Content and Layout

  • Optimise for Speed

  • Optimise Low Performing Pages
  • Solve Indexation Issues

✨ Link Building Tactics

  • Effective Internal Linking

  • Link Building Outreach

📊 Advanced SEO Reporting

  • SEO Reporting Deep Dive

  • Learn how to use AI to uncover SEO insights

✍️ Request Team Training

Book 101 Training

📝 Search Engine Optimisation (SEO) Course Agenda

About the Instructor

Sotirios Seridis
Founder & Head of Product Marketing, XYZ Lab

Digital Marketing Trainer and hands-on Performance Marketing Professional with 12+ years of experience. Worked in London, Dubai and Singapore with top tier agencies and clients.

Professional Experience:

  • Ex-Business Education Trainer at Facebook (contract)

  • Ex-Havas, Omnicom, WPP (Performance Marketing)

  • Digital Marketing Instructor at General Assembly

  • Digital Marketing Instructor at RevoU

  • Digital Marketing Instructor at The Experience Effect

  • Founder of XYZ Lab and TTMB


"Vast knowledge on SEO from the trainer and able to answer all the questions."

"I really enjoyed the breakout room activities, those were more than helpful in developing hands-on knowledge for SEO."

"New knowledge for me. Hands-on and practical advice from the trainer."

FAQs on Search Engine Optimisation (SEO) Course

Is this SEO course beginner-friendly?

Yes, the course does not require any prior knowledge of SEO. Participants will gain all the needed knowledge to get started with Search Engine Optimisation, from keyword research to On-Page SEO, Content Creation, Technical SEO, and Link Building.

Will I be able to implement SEO after attending the course?

Yes, the course includes a good mix of theory and practice to take you from a total beginner in Search Engine Optimisation to being able to plan, implement and report on your SEO efforts. You will gain valuable technical knowledge on how Search engines work and how to apply the same SEO principles to other channels.

Will we be able to ask SEO-related questions and get guidance after the course?

Yes, you will be able to ask questions and get guidance on-demand upon enrolling in the course. Our aim is to get you started and guide you through your entire Search Engine Optimisation journey!

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