What are some important Channel Attribution questions to ask?

1. Which channels are initiating (starting) the customer journey? 2. Which channels are assisting in the customer journey? 3. Which channels are closing (the last click click before conversion)? 4. How long is your customer journey? (Days to conversion) 5. How many touchpoints are happening in your average customer journey? (Touchpoints to conversion)

How to interpret the Default channel group data in Google Analytics 4 Conversion Path report?

The column Default channel group displays the interaction paths between the user and the website before a key action was taken on the website. The x number means the number of times users visited the website through a certain channel, and the percentage means how Google Analytics or where Google Analytics attributes these conversions.

How to interpret the Days to Conversion data in Google Analytics 4 Conversion Path report?

Days to conversion means the average time (in days) it took for the average user to complete the customer journey a complete a conversion. This figure is important to know as it can be used to adjust your remarketing timeframes in your marketing strategy.

How to interpret the Touchpoints to Conversion data in Google Analytics 4 Conversion Path report?

Touchpoints to conversion means how many interactions a user with the website has before they convert, or how many times a user visits the website before they complete a key action on your website.

How to Access Channel Attribution Report in Google Analytics 4?

Step 1: Access your GA4 account and navigate to Advertising. Step 2: Click on Conversion Paths Step 3: Select the Conversion Event to use for the report and click Apply.

Channel Attribution Analysis in GA4: 5 Questions to Ask