Every campaign has different goals. When you're running your campaigns, you might find yourself in need of tracking some specific metrics that might not be commonly used and might also be unavailable in Google Analytics 4. Luckily, if you're using Looker Studio, then you can create custom metrics according to your needs. This quick and easy tutorial (+ 3 examples!) will show you how to create custom metrics in Looker Studio. Without further ado, let's get started!
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Looking for help or support on Looker Studio?
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In case you prefer to watch a video tutorial instead, here's one you can follow from XYZ Lab's Youtube Channel!
Topics Covered:
Step 1️: Select any Scorecard, Chart, or Table
Step 2️: Navigate to the "SET-UP" column
Step 3️: Click the Metric you would like to modify
Step 4️: Click on "CREATE FIELD"
Step 5️: Name your Custom Metric
For example, we want to create a metric that is Items Viewed per Session.
Step 6️: Apply the formula of your Custom Metric
You can search for the relevant metrics in your formula. In this example, we added the formula with metrics Items Viewed / Sessions.
Step 7️: Select the Type of Metric (Number or Currency)
You can change the type of metric to numeric (number, percent, duration in seconds) or currency.
Step 8️: Click on "APPLY"
Example 1: Items Viewed per Session (Scorecard)
Example 2: Item Revenue per Session (Scorecard)
Example 3: Item Revenue per Session by Month (Column Chart)
