How to Create a Custom 404 Error Page in WIX Studio
- Sotirios Seridis
- 7 days ago
- 2 min read
Creating a custom 404 error page in WIX Studio isn’t just about fixing broken lins, it’s a chance to turn dead ends into brand moments. In this guide, you'll learn how to design a stylish, functional, and on-brand “Page Not Found” that enhances UX, reduces bounce rate, and even helps guide lost visitors back to your core content. Let’s transform those pesky 404s into conversion opportunities!
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Create a Custom 404 Error Page in WIX Studio:
Create a new Page
Name your page (for example 404 Error Page)
Navigate to SEO Basics
Under URL Slug insert "error404" ➡️ It is very important for the URL to be exactly /error404, because this is what WIX Studio recognises as the 404 page
Design the page to your liking! 🎨
Publish your website Check your new 404 error page!
Frequently Asked Questions on 404 Error Pages in WIX Studio
Why should I create a custom 404 error page in WIX Studio?
Custom 404 pages improve user experience, support brand identity, and help visitors navigate back to your main content—reducing bounce rates and exit traffic.
Can I design a branded 404 error page in WIX without code?
Yes! WIX Studio offers visual editing tools to design and publish a custom “Page Not Found” without writing any code.
What elements should a custom 404 page include?
Include clear messaging, your brand tone, links to your homepage or popular pages, a search bar, and call-to-actions to improve user retention.
Does a custom 404 page help with SEO?
Yes! While a 404 itself doesn’t boost SEO, a well-designed page with links back to useful content can reduce bounce rate and improve site dwell time.
Can I redirect broken links instead of using a 404 page in WIX Studio?
Absolutely. You can set up 301 redirects in WIX Studio to guide users from deleted or moved URLs to new destinations—ideal for SEO health.
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