As you already know, the session default channel group is the default way Google Analytics groups the incoming traffic on a website. Google Analytics has set a certain set of criteria to group this traffic which we cannot manipulate, following the rules on this link. But, you might want to organize your channel grouping in a different way than Google's default grouping. You can do this by creating custom channel groups, a channel grouping based on exactly how you want your traffic to be grouped. We can create essentially an entirely new session default channel grouping / dimension. This guide will show you how to create custom channel groups in Google Analytics 4 (GA4)!
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In case you prefer to watch a video, here's a tutorial you can find on XYZ Lab's Youtube Channel!
Topics Covered:
Step 1️: Navigate to Admin
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Step 2️: Navigate to Data Settings
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Step 3️: Select Channel Groups
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Step 4️: Click on the "Create new channel group" button
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Step 5️: Give your new channel group a name (new dimension)
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Step 6️: Click on the "Add new channel" button
We can keep the pre-existing channels and add a new custom channel.
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Step 7️: Name your new channel and define your channel conditions
Let's say we want to create a new channel: Instagram Organic. We will set the conditions as to when the source matches exactly to instagram and medium matches exactly to referral.
![](https://static.wixstatic.com/media/3d6fd8_924e3471554a47f79858b21df4117c43~mv2.webp/v1/fill/w_147,h_74,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_924e3471554a47f79858b21df4117c43~mv2.webp)
Step 8️: Save your new channel - repeat as many times as necessary to define your own channel groups
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Step 9️: Save your Channel Group
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You'll be able to find the New Channel Grouping along with the default channel group.
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You will also be able to select your new channel group (dimension) under your Traffic or User Acquisition Reports.
![](https://static.wixstatic.com/media/3d6fd8_c44a880561ad43fd946d24eb96dbc756~mv2.webp/v1/fill/w_147,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_c44a880561ad43fd946d24eb96dbc756~mv2.webp)