Perhaps you have a Google Analytics 4 account that you wrongfully set up, or you simply don't need it anymore, and it's been bothering you that it's just sitting there on your list of accounts. Well, you can actually delete these dormant Google Analytics 4 accounts. If it's just a property that you don't want to use anymore, you can also just delete the property and not the entire account. This quick and easy guide will show you how to delete an entire Google Analytics 4 account or GA4 Property. Let's get started!
Looking for help or support on Google Analytics 4?
In case you prefer to watch a video, here's a 2-minute tutorial you can find from XYZ Lab's Youtube Channel!
How to Delete a Google Analytics 4 (GA4) Account:
Step 1️: Navigate to your GA4 account
Step 2️: Navigate to Admin
Step 3️: Click on Account Settings
Step 4️: Click the Move to Bin Button
Once your account is due for deletion, you'll see your account name with a strikethrough over it.
How to Delete a Property Under a Google Analytics 4 Account: