Perhaps you have a Google Analytics 4 account that you wrongfully set up, or you simply don't need it anymore, and it's been bothering you that it's just sitting there on your list of accounts. Well, you can actually delete these dormant Google Analytics 4 accounts. If it's just a property that you don't want to use anymore, you can also just delete the property and not the entire account. This quick and easy guide will show you how to delete an entire Google Analytics 4 account or GA4 Property. Let's get started!
➡️🎥 Check our YouTube Channel for more Google Analytics Tutorials! ➡️ Say something nice! or ask me anything!✨💬
How to Delete a Google Analytics 4 (GA4) Account:
Login to your GA4 account
Navigate to Admin (bottom-left-hand-side)
Select Account details
Click on the "Move to Bin" button (top-right-hand-side)
Once your account is due for deletion, you'll see your account name with a strikethrough over it.
How to Delete a Property Under a Google Analytics 4 Account:
Login to your GA4 account
Navigate to Admin (bottom-left-hand-side)
Select Property details
Click on the "Move to Bin" button (top-right-hand-side)
Frequently Asked Questions on Deleting a Google Analytics 4 (GA4) Account or Property
What happens when I delete a GA4 account?
When you delete a GA4 account:
All properties and data streams are removed
All data is permanently deleted
Integrations with other platforms are disconnected
Custom settings and configurations are lost
What happens when I delete a GA4 property?
Deleting a property means:
Loss of all property data
Removal of property settings
Disconnection of property integrations
Only affects the specific property (other properties remain intact)
Can I recover deleted GA4 accounts or properties?
Yes, but with limitations:
35-day recovery window
Items are stored in "Trash"
After 35 days, deletion is permanent
How to recover:
Go to Admin section
Click "Trash"
Find deleted item
Click "Restore"
Who can delete GA4 accounts and properties?
Permission levels:
Account deletion: Administrator role only
Property deletion: Editors and Administrators
Can I temporarily deactivate a GA4 account instead of deleting it?
No direct deactivation, but alternatives exist:
Remove tracking code
Adjust data stream settings
Disable GA4 tags
Create new property and preserve old one
How do I backup GA4 data before deletion?
Available backup methods:
Export data as CSV from GA4 interface
Use Google Takeout
Utilize third-party backup tools
Access via GA4 API
Best Practice: Always backup important data before deletion, as recovery options are limited.
Comments