You're running ads on Meta, people are commenting, and you want to respond or moderate these comments; but where do you actually find them? If you've ever found yourself frantically clicking through your Meta Ads dashboard, wondering where on earth to find the feedback goldmine, this article is for you. This quick and easy guide will show you exactly where to find the comments on your Meta Ads (Facebook / Instagram Ads)!
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Where to Find the Comments on Your Meta Ads (Facebook / Instagram Ads):
Login to your Meta Ads Manager
Navigate to your selected Campaign
Navigate to "Ads"
Hover on top of your Ad and click the "Edit" button
On top of your Ad preview, click on the arrow button on top-right-hand-side
Select "Facebook post with comments" or "Instagram post with comments"
Frequently Asked Questions on Comments on Your Meta Ads
Is there a way to see all comments from multiple ads in one place in Meta Ads Manager?
No, currently there is no way to see all the comments from multiple ads in one place in Meta Ads Manager. However, there are third-party tools such as NapoleonCat that offers such features.
Can I respond to comments directly from the Meta Ads Manager?
Yes, you can respond to comments directly from the Meta Ads Manager for both Facebook and Instagram ads. When viewing your ad's comments through the Ads Manager, you'll see options to reply to individual comments.
Can I disable comments on Meta Ads?
Yes, Meta has introduced a feature that allows advertisers to disable comments on their ads across both Facebook and Instagram. This functionality is currently available to a limited number of businesses, with plans for broader rollout.
Can I hide comments on my Meta Ads?
Yes, you can hide comments by clicking the three-dot menu next to the comment and selecting "Hide comment." Hiding a comment keeps it visible to the person who posted it and their friends, but conceals it from other users.
Can I delete comments on my Meta Ads?
Yes, you can delete comments by clicking the three-dot menu next to the comment and selecting "Delete comment." However, do limit the comment deletion to only for occasions where they violate your community guidelines or are inappropriate (e.g., spam, offensive language). Deleting critical but valid comments may be viewed as censorship and could harm your brand's reputation.
Can I automate comment moderation on Meta Ads?
Yes, Meta Ads Manager and Meta Business Suite offer comment moderation tools, such as:
Blocked Keywords: Automatically hide comments containing specific words or phrases.
Spam Filters: Automatically filter comments flagged as spam.
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