How to Import Google Analytics 4 (GA4) Conversions (Key Events) to Google Ads

Once you're done configuring conversions in Google Analytics 4, you can import these conversions into Google Ads. This will allow you to see your Analytics conversion data in Google Ads and helps Google Ads to optimize the Smart Bidding bids. This quick guide will show you step-by-step (with screenshots) on how to import Google Analytics 4 (GA4) conversions to Google Ads!

► ⭐ Digital Marketing Resources Hub

► 🎥 Follow our YouTube Channel

► 🚀 Work with me

► 🧠 Book a call

► 🔗 Connect on LinkedIn

► ❓ Ask any question

How to Import Google Analytics 4 (GA4) Conversions (Key Events) to Google Ads:

Step 1: Link Google Analytics with Google Ads

1. Loging to your Google Analytics

2. Navigate to Admin (bottom-left-hand-side)

3. Select "Google Ads links" under the Product links column

4. Click the "Link" button

5. Select "Choose Google Ads accounts"

6. Select your Google Ads account

7. Click "Confirm" ⚠️ Why I cannot see my Google Ads account on the list? If you cannot see your Google Ads account, please follow the below steps: ➡️ Make sure the email address you are using is an Admin on both Google Ads and Google Analytics

   
   
   
   
   
   

Step 2: Mark Key Events

1. Navigate to Admin (bottom-left-hand-side)

2. Select "Events" under the Data display column

3. Locate desired events

4. Mark them as Key Events by toggling on the button under the "Mark as key event" column 💡 Important Note: You will ONLY be able to import Key Events as Google Ads Conversions (if an event is not marked as a Key Event you will not be able to import it in Google Ads)
   

Step 3: Import Key Events (Conversions) to Google Ads

1. Login to your Google Ads account

2. Select "Goals" for the left-hand-side column

3. Under Conversions, select "Summary"

4. Click "New conversion action"

5. Select "Import"

6. Choose "Google Analytics 4 Properties > Web"

7. Click "Continue"

8. Select the conversions to import

9. Click "Import and Continue"

10. Click "Done"

Frequently Asked Questions on Importing Google Analytics 4 Conversions (Key Events) to Google Ads:

What are the benefits of importing GA4 Conversions (Key Events) to Google Ads?

Key advantages include:

• Consistent conversion tracking between Google Analytics and Google Ads

• Better campaign optimization on Google Ads

• Easier setup (since you only have to setup Google Analytics Events once)

Why aren't my GA4 Key Events showing in Google Ads?

Common issues and troubleshooting:

1. Confirm Events marked as Key Events and are imported in Google Ads

2. Allow 24-48 hours for Key Events to start populating in Google Ads

How often does GA4 sync with Google Ads?

Data synchronization:

• Real-time events: 1-2 hour delay

• Aggregate data: Up to 24 hours

• Historical imports: 24-48 hours

• Attribution data: Up to 72 hours

Can I use GA4 conversions for automated bidding?

Yes! GA4 Key Events work with most Google Ads Bid Strategies:

• Target CPA

• Target ROAS

• Maximize Conversions

• Smart Bidding strategies