How to Import Google Analytics 4 (GA4) Conversions (Key Events) to Google Ads [UPDATED]

Once you're done configuring conversions in Google Analytics 4, you can import these conversions into Google Ads. This will allow you to see your Analytics conversion data in Google Ads and helps Google Ads to optimize the Smart Bidding bids. This quick guide will show you step-by-step (with screenshots) on how to import Google Analytics 4 (GA4) conversions to Google Ads!

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How to Import Google Analytics 4 (GA4) Conversions (Key Events) to Google Ads:

Step 1: Link Google Analytics with Google Ads

1. Loging to your Google Analytics

2. Navigate to Admin (bottom-left-hand-side)

3. Select "Google Ads links" under the Product links column

4. Click the "Link" button

5. Select "Choose Google Ads accounts"

6. Select your Google Ads account

7. Click "Confirm" ⚠️ Why I cannot see my Google Ads account on the list? If you cannot see your Google Ads account, please follow the below steps: ➡️ Make sure the email address you are using is an Admin on both Google Ads and Google Analytics

   
   
   
   
   
   

Step 2: Mark Key Events

1. Navigate to Admin (bottom-left-hand-side)

2. Select "Events" under the Data display column

3. Navigate to Recent events tab

4. Click on the star icon next to the Event you would like to convert to Key Event 💡 Important Note: You will ONLY be able to import Key Events as Google Ads Conversions (if an event is not marked as a Key Event you will not be able to import it in Google Ads)
   

Step 3: Import Key Events (Conversions) to Google Ads

1. Login to your Google Ads account

2. Navigate to Google Ads and click on "Goals" (left-hand-side menu)

3. Open the Conversions dropdown menu and select Summary

4. Click on "Create conversion action"

5. Make sure "Conversions on a website" is selected (Click on Edit and insert your website's URL)

6. Click Save and continue

7. Select your Google Analytics property

8. Choose events to measure (select a category for each event)

9. Finish your setup

Frequently Asked Questions on Importing Google Analytics 4 Conversions (Key Events) to Google Ads:

What are the benefits of importing GA4 Conversions (Key Events) to Google Ads?

Key advantages include:

• Consistent conversion tracking between Google Analytics and Google Ads

• Better campaign optimization on Google Ads

• Easier setup (since you only have to setup Google Analytics Events once)

Why aren't my GA4 Key Events showing in Google Ads?

Common issues and troubleshooting:

1. Confirm Events marked as Key Events and are imported in Google Ads

2. Allow 24-48 hours for Key Events to start populating in Google Ads

How often does GA4 sync with Google Ads?

Data synchronization:

• Real-time events: 1-2 hour delay

• Aggregate data: Up to 24 hours

• Historical imports: 24-48 hours

• Attribution data: Up to 72 hours

Can I use GA4 conversions for automated bidding?

Yes! GA4 Key Events work with most Google Ads Bid Strategies:

• Target CPA

• Target ROAS

• Maximize Conversions

• Smart Bidding strategies