How to Install Yandex Metrica Tag via Google Tag Manager
- Sotirios Seridis
- Mar 31
- 2 min read
Updated: Apr 6
Are you looking to boost your website's analytics game? Then consider Yandex Metrica and Google Tag Manager - a powerful combo that'll give you insights into your site's performance. Now, I know what you're thinking: "Another analytics tool? Isn't Google Analytics enough?" Hold that thought; as Yandex Metrica brings some unique features to the table that might just make you a convert. And the best part? We're going to install it using Google Tag Manager, which means no messy code edits on your site. So, let's dive in and learn how to install Yandex Metrica Tag via Google Tag Manager!
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How to Install Yandex Metrica Tag via Google Tag Manager:
Access Yandex Metrica
Select your website (account)
Navigate to Settings (left-hand-side menu)
Select Tag
Scroll down and copy the Code snippet
Navigate to your Google Tag Manager container
Create a new Tag (click on Add a new tag) and give it a descriptive name
Clic on Tag Configuration and select Custom HTML
Paste the Code snippet in the HTML box
Click on Triggering and select All Pages
Save and publish your container
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Frequently Asked Questions on Installing Yandex Metrica Tag via Google Tag Manager
What do I need before installing Yandex Metrica via GTM?
Some prerequisites to install Yandex Metrica via GTM:
A Yandex account
A Yandex Metrica counter created for your website
The counter ID provided by Yandex Metrica
Access to your GTM account
What are the benefits of using GTM instead of directly installing the Yandex Metrica code?
By using GTM instead of directly installing the Yandex Metrica code, you can have:
Centralized tag management
Easier updates without modifying site code
Faster implementation
Ability to combine multiple tags in one place (e.g., Google Analytics, Facebook Pixel)
Version control for tag changes
Improved site speed: Asynchronous loading of tags
Error reduction: Minimizes risks associated with direct code modifications
Can I use Yandex Metrica alongside other analytics tools like Google Analytics?
Yes, you can use multiple analytics tools simultaneously through GTM; as GTM makes it easy to manage multiple tags without conflicts.
Can I track specific goals or events with Yandex Metrica in GTM?
Yes, you can set up custom events in GTM to track specific user interactions on your website (e.g., form submissions, button clicks) and send this data to Yandex Metrica.
How can I verify that the Yandex Metrica tag is working correctly?
To verify that the Yandex Metrica tag is working correctly:
Use GTM Preview mode to check tag firing
Use Tag Assistant (by Google) to validate tag implementation
Install Yandex Metrica debugger browser extension
Check real-time reports in Yandex Metrica dashboard
Verify data appears in Yandex Metrica reports within 24 hours
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