23 Best Online Survey Tools for Digital Marketers and SMEs
- Sotirios Seridis
- Apr 8
- 4 min read
In today's data-driven world, understanding customer insights, gathering feedback, and conducting market research has become more critical than ever. In this quest, online survey tools have emerged as powerful allies - transforming the way we collect, analyze, and interpret valuable information. In this guide, we have shared best online survey tools, each offering unique features to help you capture the data that matters most.
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Best Online Survey Tools:
Purpose: Online survey creation
Key Features:
Multiple question types
Custom branding
Multi-channel distribution
Advanced logic
Purpose: User feedback collection
Key Features:
Website surveys
Behavior targeting
AI sentiment analysis
Mobile surveys
Purpose: Customer satisfaction tracking
Key Features:
Website feedback
Email surveys
Continuous monitoring
Simple implementation
Purpose: AI-powered research
Key Features:
Live engagement
Large participant capacity
Real-time analysis
Collective feedback
Purpose: Market research platform
Key Features:
Advanced surveys
Global respondent panel
Expert templates
Custom logic
6. Google Forms
Purpose: Free online survey and form creation tool
Key Features:
Automatic response tracking
Customizable design
Question variety
Seamless Google Workspace integration
Purpose: Engaging surveys, forms, and quizzes creation
Key Features:
Conversational design
AI-Powered Tools
Versatile form types
Extensive integrations
Customization options
Purpose: Online form builder and workflow automation platform
Key Features:
Drag-and-drop form creation
Extensive template library
Business app integrations
Online payment collection
Advanced reporting
Purpose: Comprehensive online survey and feedback platform
Key Features:
Versatile question design
Extensive distribution channels
Advanced customization
Multi-language support
Robust reporting
Purpose: Digital survey and quiz creation platform
Key Features:
AI-powered intelligence
Cross-platform accessibility
Advanced response analysis
Multilingual collaboration
Versatile form types
Purpose: Versatile online survey creation
Key Features:
Unlimited surveys
AI-powered survey creation
Multilingual support
Advanced customization
Versatile survey applications
Purpose: Comprehensive feedback management and assessment platform
Key Features:
Versatile survey design
Multi-channel distribution
Cross-device optimization
Rich media integration
Advanced reporting
Purpose: Insights platform for surveys, market research, customer experience, and workforce engagement
Key Features:
Multilingual survey creation
Advanced survey logic
Integrated research tools
Enterprise-grade security
Comprehensive reporting
Comprehensive Customer feedback and survey platform
Key Features:
Omnichannel feedback collection
Extensive integration capabilities
Advanced survey logic
AI-powered insights
Versatile question types
15. Formstack
Purpose: No-code form builder and workflow automation platform
Key Features:
AI-powered form creation
Comprehensive integrations
Advanced workflow automation
Robust security measures
Versatile form capabilities
16. SurveySparrow
Purpose: Omnichannel experience management platform
Key Features:
Conversational surveys
Comprehensive reporting
White-label customization
Multi-channel distribution
AI-Powered Insights
Purpose: Versatile online form creation and data collection platform
Key Features:
Extensive template library
Advanced integrations
Customization options
Advanced field types
Team collaboration
18. Lime Survey
Purpose: Open-source online survey and feedback platform
Key Features:
Multilingual capabilities
Advanced survey logic
Flexible deployment
Extensive question types
Comprehensive integration
Purpose: Mobile-first market research platform
Key Features:
AI-powered survey creation
Global respondent reach
Advanced audience targeting
Real-time analytics
Data quality assurance
Purpose: Online survey and polling platform
Key Features:
Customizable surveys and polls
Conditional branching
Real-time data analysis
Multiple distribution channels
Data export options
Purpose: Online form builder
Key Features:
Drag-and-drop form builder
Customizable themes and branding
Payment integration
Conditional logic
Real-time notifications
Purpose: Collect user feedback to enhance website and product experiences
Key Features:
AI-powered survey creation
Multiple survey formats (e.g., popover, button, embedded)
Real-time response analysis
Integration with heatmaps and session recordings
GDPR- and CCPA-compliant data collection
23. SurveyHero
Purpose: Online survey creation and data collection platform
Key Features:
Drag-and-drop survey builder
Multiple question types
Multilingual support
Customizable themes
Real-time analytics
Closing Thoughts on Online Survey Tools
Whether you're a small business owner looking to understand your customer base, a market researcher seeking comprehensive insights, or an academic professional conducting studies, the right survey tool can make all the difference between guesswork and genuine understanding. From intuitive interfaces to advanced analytics, these platforms are designed to streamline your research process and deliver actionable insights with just a few clicks!
Frequently Asked Questions on Online Survey Tools
What types of questions can I create using online survey tools?
Most online survey tools support multiple question types, including:
Multiple choice
Single-select or multi-select options
Predefined answer choices
Rating scales
Dropdown menus
Open-ended text
Ranking questions
Dichotomous (yes/no) questions
Matrix questions
Likert scales
Specialized question types
Image choice questions
Slider questions
Click map questions
File upload questions
What kind of analysis features do online survey tools offer?
Typical analysis features include:
Automatic data visualization
Graphical representations
Export options (CSV, Excel, PDF)
Cross-tabulation
Sentiment analysis
Comparative reporting
Filtering and sorting
Can I integrate survey tools with other software?
Yes, you can integrate survey tools with other software through various integration options, such as CRM systems, email marketing platforms, project management tools, data analysis software, and communication platforms.
Can I customize the look of my survey using online survey tools?
Yes, you can customize the look of your online survey using various design options. Most survey tools offer extensive customization features, including theme selection, color palette adjustments, font choices, and branding options. You can personalize your survey's appearance by adding your company logo, choosing custom color schemes that match your brand, selecting different font styles, and even modifying the background and button designs.
How do online survey tools protect respondent privacy?
Online survey tools protect respondent privacy through comprehensive security measures, including:
Informing respondents about how their responses will be handled
Collecting only the minimum necessary personal information
Using encrypted survey links
Limiting access to survey results to those with a legitimate business need
Comprehensive privacy policies
Regular internal and external security audits
Incident management and disaster recovery plans
Secure data transmission using HTTPS and TLS technologies
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