How to Create Remarketing Audiences in Reddit Ads
- Sotirios Seridis
- Mar 30
- 2 min read
Updated: Apr 6
Feeling like your Reddit Ads are falling flat? Well, perhaps you should reach out to users who have already shown interest in your brand, but just needed that extra nudge to convert. Enter - remarketing audiences. This quick and easy guide will show you how to create remarketing audiences in Reddit Ads!
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How to Create Remarketing Audiences in Reddit Ads:
➡️ Before you get started:
You need to install the Reddit Ads Pixel in All website pages
You need to setup events in Reddit Ads
Option 1: Website Retargeting
Login to your Reddit Ads Manager
Open the menu on the top-left-hand-side
Navigate to Audience Manager
Create a New Audience
Select Custom Audience
Select Website Retargeting
Give a name to your Remarketing Audience
Select the Pixel Event and your Lookback window
You can select up to 90 days
Note: Your audience must have at least 50 members (i.e. 50 conversions / 50 events)
Option 2: Reddit Engagement Retargeting
Login to your Reddit Ads manager
Open the menu on the top-left-hand-side
Navigate to Audience Manager
Create a New Audience
Select Custom Audience
Select Reddit Engagement Retargeting
Give a name to your Remarketing Audience
Select from the following options:
People who have engaged with your ads
People who have seen your ads
People who have clicked your ads
People who have watched your videos
Select your Seed campaign (the campaign that will be used as the basis for the above actions)
Select the Lookback window
You can select up to 180 days
Frequently Asked Questions on Remarketing Audiences in Reddit Ads
What types of Remarketing Audiences can I create on Reddit?
You can create several types of Remarketing Audiences on Reddit, including:
Users who engaged with your Reddit Ads
Custom audiences based on specific events
What's the minimum audience size for remarketing on Reddit?
Reddit requires a minimum audience size of 1,000 users for remarketing campaigns to ensure user privacy and campaign effectiveness.
Can I combine Remarketing Audiences with other targeting options in Reddit Ads?
Yes, you can combine Remarketing Audiences with other targeting options like interests, subreddits, or demographics to create more specific and effective campaigns.
Can I exclude certain users from my Remarketing Audiences in Reddit Ads?
Yes, you can create exclusion lists to prevent showing ads to certain users, such as those who have already converted or completed a specific action on your site.
How can I optimize my Remarketing campaigns on Reddit?
To optimize your Remarketing campaigns:
Segment your audiences based on specific actions or pages visited
Create tailored ad content for each audience segment
Use engaging visuals and clear call-to-actions
Regularly review and adjust your campaigns based on performance data
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