Google Search Ads Specs
Find the latest Google Search asset specifications. Explore Google Search campaign best practices and optimization tips! 🚀
Google Responsive Search Ads Specs
Responsive Search Ads Specs
x15 Headlines, 30 characters each, including spaces
x4 Description Lines, 90 characters each, including spaces
Optional, Suppoting Assets:
Business Name
Brand Logo (1200 x 1200, 1:1 aspect ratio, Max file size: 5120 KB)
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Google Search Campaigns Tips and Best Practices
Provide ALL the available headlines and description lines to achieve optimal performance
Must-Have Assets: Brand Name, Brand Logo, Sitelinks, Callouts, Structured Snippets
Assign a bid strategy aligned with your business objectives to each of your Google Ads campaigns
Set the right primary conversion targets for your Google Ads account
💡 TIPS:
Target keywords and phrases with high intent.
Add negative keywords weekly to prevent budget wastage due to irrelevant queries.
Frequently Asked Questions on Google Search Ads Specifications
Can I use special characters or emojis in my Google Ads text?
No, you cannot use emojis and certain symbols are often restricted or discouraged to maintain a professional appearance of the ads.
How does Google decide which headlines and descriptions to show with my ad?
Google uses machine learning to dynamically mix and match your headlines and descriptions, showing the combo most likely to get clicks or conversions for each user, device, time, and context. Over time, it prioritizes the assets that perform best.
Can I control which headlines and descriptions appear together?
Partially. You can pin headlines or descriptions, but over-pinning may reduce performance.
How many headlines and descriptions should I add?
Add the maximum allowed — more assets give Google more signals to optimize performance.