Spotify Ads Specs
Find the latest Spotify Ads specifications. Explore Spotify Ads campaign best practices and optimization tips! 🚀
Spotify Ads Specifications
Spotify Ads Specs
Audio Ads:
Audio Length: Up to 30-seconds
Script Word Count: No more than 65 words for a 30-second ad
File Size: Max 1MB
File Type: MP3, .OGG, or WAV format
Sample rate of 44.1kHz
Bit rate of 192kbps
Companion ad specs
x1 Companion Image
Aspect Ratio: 1x1
Dimensions: 640 x 640 pixels
File type: JPEG, .PNG
Logo specs
1x Logo Image
Aspect Ratio: 1x1
Dimensions: 640 x 640 pixels
File type: JPEG, .PNG
Tagline: 40 characters maximum
Video Ads:
Resolution
HD 720x1280 or similar (portrait)
HD 1280x720 or similar (landscape)
Aspect Ratio:
Portrait 9:16 (only accepted for direct IO and Ad Studio)
Landscape 16:9
File types: MOV, MP4 (WebM accepted for programmatic Desktop campaigns)
File Size: Max 500MB
Title: 100 characters maximum (70 recommended)
Brand name: 60 characters
Display Ads:
Mobile Overlay
Image Dimensions: 630 x 920 pixels
File Type: JPG
File Size: 100KB
Desktop Overlay
Image Dimensions: 800 x 435 pixels
File Type: JPG
File Size: 100KB
Leaderboard Ads:
Image Dimensions: 728 x 90
File Type: JPG, GIF
Max File Size: 100 KB
Animation: Unlimited
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Spotify Ads Tips and Best Practices
Aim for the audio script to be 60-80 words to ensure clarity and brevity
Always inlcude a memorable CTA
Choose non-vocal music that complements the voiceover without overpowering it
Use a natural, conversational tone in your ads
💡 TIPS:
Ads with subtle background music generally perform better
Frequently Asked Questions on Spotify Ads Specifications
What kind of Ad formats can you use in Spotify Ads?
You can use Audio Ads, Videos Ads, Display Ads and Sponsored Playlist Ads.
Where do Spotify Ads run?
Spotify ads are served during podcasts, and music playlists at non-premium Spotify users.
What audio ad lengths are supported on Spotify?
Spotify supports 15s and 30s audio ads. 30s is the sweet spot for storytelling, 15s works best for sharp CTAs.
Are click-through links allowed in audio ads?
Yes. Audio ads can include a clickable companion banner. The CTA drives traffic while the audio builds intent.