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X (Twitter) Ads Specs

Find the latest X Ads specifications. Explore X Ads campaign best practices and optimization tips! 🚀

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X (Twitter) Ads Specificaitions

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X (Twitter) Ads Specs

Text Ads: 

Post copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for X copy.)



Image Ads:

  • Image Size: 1200 x 1200, 1200 x 628 pixels

  • Aspect Ratio: 1:1, 1.91:1

  • File Size: Max 5MB

  • File types: PNG, JPEG (GIFs uploaded will render as a static image)


Video Ads:

  • File types: MP4 or MOV

  • File size: 1 GB max. For optimal performance we strongly recommend to keep files under 30 MB.

  • Video length: 15 seconds or less is recommended. Up to 2:20 is supported.

  • Video bitrate: 6,000 - 10,000k (recommended 6,000k) for 1080p. 5,000k - 8,000k (recommended 5,000k) for 720p.

  • Frame rate: 29.97FPS or 30FPS. Higher is acceptable (support up to 60FPS).

  • Audio codec: AAC LC (low complexity)

  • Video Thumbnail

  • Supported files: PNG or JPEG

  • Aspect ratio: recommend matching sizing of the video

  • Max size: 5MB


Vertical Video Ads:

  • Length: <15s recommended (up to 2:20 supported)

  • Maximum Resolution: 1080 x 1920

  • Minimum Resolution: 720 x 1280

  • Aspect ratio: 9:16 Vertical Video (Recommended); 16x9 and 1x1 also supported

  • Maximum Frame Rate: 60 fps

  • Maximum bitrate: 25 Mbps

  • Target bitrate: 5-10 Mbps

  • Video codec: H264, Baseline, Main, or High Profile with a 4:2:0 color space.

  • Audio codec: AAC LC (Low complexity)


Image Carousel:


Number of slides: 2-6 (Images or Videos)

Media size

  • Image Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

  • Video Carousels: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

Aspect ratio

  • Image Carousels: 1.91:1 or 1:1 image assets using a single aspect ratio within one carousel.

  • Video Carousels: 16:9 or 1:1 video assets using a single aspect ratio within one carousel.

  • For Carousels using mixed media, aspect ratios should remain consistent (1:1 image asset with 1:1 video asset).

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X (Twitter) Ads Tips and Best Practices

  • Keep your copy between 50-100 characters long for optimal results

  • Always accompany your ads with images or visuals

  • The optimal video length for X Ads is 15 seconds or less

  • A/B Test at least 3-5 Ads

  • A/B Test at least 2-3 targeting options


💡  TIPS:

  • Avoid unnecessary #hashtags or mentions

Frequently Asked Questions on X (Twitter) Ads Specifications

What type of ad formats are available on X Ads (Twitter Ads)?

X Ads offer various ad formats including Promoted Tweets, Promoted Accounts, Promoted Trends, Image Ads, Video Ads, Carousel Ads, and more.

How long can Video Ads be on X (Twitter)?

X Ads support video ads up to 2 minutes and 20 seconds in length, but shorter videos (15-30 seconds) often perform better for engagement.

Are there any restrictions on Ad Creatives on X (Twitter)?

Yes, X Ads have guidelines on what is acceptable in ad creatives, including restrictions on certain types of content, imagery, and language.

What is the most effective ad format on X Ads?

The most effective ad format on X (Twitter) is generally Video Ads, especially Vertical Video Ads

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