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Reddit Ads Specs

Find the latest Reddit Ads specifications. Explore Reddit Ads campaign best practices and optimization tips! 🚀

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Reddit Ads Specifications

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Reddit Ads Specs

Image Ads:

  • 1080x1080 (1:1) Square

  • 1080x1350 (4:5) Portrait

  • 1440x1080 (4:3) Landscape

  • 1920x1080 (16:9) Landscape


File formats: JPG, PNG, GIF (GIF files are accepted but get converted into an image)


Maximum File size: 3 MB

 


Headline:

  • Under 150 characters for feed placement

  • Under 100 characters for conversation and multi-placement


Video Ads:

  • 1080x1080 (1:1) Square

  • 1080x1350 (4:5) Portrait

  • 1440x1080 (4:3) Landscape

  • 1920x1080 (16:9) Landscape


Recommended length: 5–30 seconds (Maximum: Up to 15 minutes)


Supported File Type: MP4, MOV

Maximum File Size: 1 GB

Frame Rate: 30 FPS


Recommended thumbnail:

  • 400x300 pixels

  • 4:3 landscape image

  • JPG or PNG

  • Max 500KB

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Reddit Ads Tips and Best Practices

  • Video ads perform best in 4:5 ratio

  • Static ads perform best in 4:5 or 1:1 ratios​

  • Always add text overlay on your images​

  • Optimal video length for Reddit Ads is 60 seconds​

  • A/B Test at least x2 or more Ads


💡  TIPS:

  • Keep headlines under 150 characters for easy reading

Frequently Asked Questions on Reddit Ads Specifications

What type of Ads can I run on Reddit?

Reddit offers several ad formats, including promoted posts, display ads, and video ads, each with different specifications and use cases.

v\Can I use video in my Reddit Ads?

Yes, video ads are supported on Reddit.

What’s the recommended length for Video Ads on Reddit?

Shorter videos tend to perform better, aligning with the quick browsing habits of Reddit users.

Can I use Carousel Ads on Reddit?

Yes, Reddit has introduced carousel ads, allowing advertisers to use multiple images to tell a story or showcase a range of products.

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