Google Display Ads Specs
Find the latest Google Display Ads asset specifications. Explore Google Display campaign best practices and optimization tips! 🚀
Responsive Display Ads Specs
Google Ads Display Ads Specs
Image Assets (at least x1 image in each of the below sizes):
Square Images (1200 x 1200)
Landscape Images (1200 x 628)
Portrait Images (900 x 1600)
Maximum file size: 5120 KB
Text Assets:
x5 Headlines up to 30 characters, including spaces
x1 Long Headline up to 90 characters, including spaces
x5 Description Lines, up to 90 characters, including spaces
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Google Display Campaigns Tips and Best Practices
Upload ALL the available images, logos, headlines, and description lines to achieve optimal performance
Use Remarketing Audiences and Contextual Targeting to achieve the best results
Create and target a list of relevant website placements to get in front of 100% relevant audiences.
Exclude mobile apps and low-quality topics from your campaign's targeting.
💡 TIPS:
Add negative placements every week to prevent budget wastage
Replace your low-performing assets every month
Frequently Asked Questions on Google Display Ads Specifications
How do Responsive Display Ads work?
Responsive Display Ads automatically adjust their size, appearance, and format to fit available ad spaces. You provide the assets (images, headlines, logos, videos), and Google automatically generates ads to fit various spaces on the Display Network.
Will my display ads appear exactly as designed?
Not always. Google dynamically adapts layouts based on available inventory and user context.
Is text required in Google Display Ads?
Yes. Headlines, long headlines, descriptions, and a business name are needed for responsive display ads.
Will Google crop or resize my images?
Yes. Google may crop images automatically to match different placements across the Display Network.