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Google Display Ads Specs

Find the latest Google Display Ads asset specifications. Explore Google Display campaign best practices and optimization tips! 🚀

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CHECK PMAX SPECS 📝
DOWNLOAD ALL SPECS 📥
CHECK PMAX SPECS 📝

Responsive Display Ads Specs

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Google Ads Display Ads Specs

Image Assets (at least x1 image in each of the below sizes):

  • Square Images (1200 x 1200)

  • Landscape Images (1200 x 628)

  • Portrait Images (900 x 1600)

Maximum file size: 5120 KB



Text Assets:

  • x5 Headlines up to 30 characters, including spaces

  • x1 Long Headline up to 90 characters, including spaces

  • x5 Description Lines, up to 90 characters, including spaces

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Google Display Campaigns Tips and Best Practices

  • Upload ALL the available images, logos, headlines, and description lines to achieve optimal performance​

  • Use Remarketing Audiences and Contextual Targeting to achieve the best results​

  • Create and target a list of relevant website placements to get in front of 100% relevant audiences​.

  • Exclude mobile apps and low-quality topics from your campaign's targeting.


💡  TIPS:

  • Add negative placements every week to prevent budget wastage​

  • Replace your low-performing assets every month

Frequently Asked Questions on Google Display Ads Specifications

How do Responsive Display Ads work?

Responsive Display Ads automatically adjust their size, appearance, and format to fit available ad spaces. You provide the assets (images, headlines, logos, videos), and Google automatically generates ads to fit various spaces on the Display Network.

Will my display ads appear exactly as designed?

Not always. Google dynamically adapts layouts based on available inventory and user context.

Is text required in Google Display Ads?

Yes. Headlines, long headlines, descriptions, and a business name are needed for responsive display ads.

Will Google crop or resize my images?

Yes. Google may crop images automatically to match different placements across the Display Network.

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