Pinterest Ads Specs
Find the latest Pinterest Ads Specs. Explore Pinterest Ad campaign best practices and optimization tips! 🚀
Pinterest Ads Specifications
Pinterest Ads Specs
Image Ads:
Image Size: 1000 x 1500 pixels
Aspect Ratio: 2:3
File Type: PNG, JPG
Maximum File Size: 32 MB
Video Ads:
Video File Type: MP4, MOV or M4A
Maximum File Size: 2 GB
Video Length: Minimum 4 seconds, maximum 15 minutes, Recommended: 6 to 15 seconds
Aspect ratio:
Shorter than 1:2 (width:height), taller than 1.91:1
We recommend making your videos square (1:1) or vertical (2:3, 4:5, or 9:16).
Get the full list of ALL Specs sent straight to your inbox ⤵️
Pinterest Ad Campaigns Tips and Best Practices
Prioritise images in a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels)
Always include your brand logo
Always add text overlay to your Pinterest Ads
The ideal video length is 6-15 seconds
💡 TIPS:
Accompany your video creatives with a cover image to make it easier for users to understand what the video is all about
Frequently Asked Questions on Pinterest Ads Specifications
What Types of Ads Can I Create on Pinterest?
Pinterest supports various ad formats, including standard pins, video pins, carousel ads, and shopping ads.
How Effective Are Video Ads on Pinterest?
Video ads can be highly effective on Pinterest as they stand out in the feed. Shorter videos are generally more engaging, but the platform supports videos up to 15 minutes long.
Can I Include Text Overlays on My Pinterest Ad Images?
Yes, text overlays can be used but should be minimal and not cover more than 20% of the image to maintain visual appeal.
Can I Use Carousel Ads on Pinterest?
Yes, carousel ads are available on Pinterest, allowing advertisers to showcase multiple images within a single ad for users to swipe through.