Snapchat Ads Specs
Find the latest Snapchat Ads specifications. Explore Snapchat Ads campaign best practices and optimization tips! 🚀
Snapchat Ads Specifications
Snapchat Ads Specs
Sponsored Snaps
File type: .mp4, .mov, .jpg, or .png
Aspect ratio: 9:16
Resolution: 720x1280
Length: 180 sec max
We recommend keeping < 10 seconds
Copy Requirements:
Brand Name: (Automatically pulls from Public Profile) Up to 25 characters with spaces
Headline: Aim for 25-28 characters (34 max)
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Snapchat Ads Tips and Best Practices
Big captions, bold text because sound is often OFF.
Say the benefit first, brand second. Users care about themselves, not you.
Use Gen Z language lightly. Be cool, not try-hard. Типа casually cool 😎
Ideal length: 5–7 seconds. Fast dopamine, fast exits.
Show the product in action ASAP. No mystery novels.
Loop-friendly videos = cheaper CPMs. Sneaky but effective.
💡 TIPS:
Refresh creatives every 7–10 days. Fatigue hits fast.
Frequently Asked Questions on Snapchat Ads Specifications
What video aspect ratio does Snapchat require?
Snapchat requires vertical 9:16 videos. Horizontal or square formats reduce reach and feel non-native.
What is the recommended video length for Snapchat Ads?
Best performance is 5–7 seconds. Maximum allowed length is up to 3 minutes, but shorter wins.
What resolution should Snapchat ads use?
Recommended resolution is 1080×1920 px. Lower resolutions risk compression and blurry visuals.
Are click-through links allowed on Snapchat Ads?
Yes, all ads support Swipe-Up or Tap CTAs. Links can direct to websites, apps, or in-app experiences.