Meta Ads (Facebook, Instagram) Specs
Find the latest Meta Ads asset specifications. Explore Facebook and Instagram Ads best practices and optimization tips! 🚀
Meta Ads Specifications
Facebook and Instagram Ads Spces
Feed Images:
Resolution: 1080 x 1080 pixels
File type: JPG or PNG
Ratio: 1:1
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 3%
Story Images:
Resolution: 1080 by 1920 pixels
File type: JPG or PNG
Ratio: 9:16
Maximum file size: 30 MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Feed Videos:
Resolution: 1080 x 1080 pixels
File type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixels
Reel Videos:
Resolution: 1080 x 1920 pixels
File type: MP4, MOV or GIF
Ratio: 9:16 (for desktop or mobile) or 4:5 (for mobile only)
Video duration: 1 second to 241 minutes
Maximum file size: 4 GB
Minimum width: 120 pixels
Minimum height: 120 pixel
Video duration: 0 seconds to 15 minutes
Ad Copy:
Primary text: 125 characters (text over 125 characters will be truncated)
Headline: 27 characters (text over 27 characters will be truncated)
Description: 27 characters (text over 27 characters will be truncated)
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Facebook and Instagram Campaigns Tips and Best Practices
Select campaign objectives aligned with your business goals
Provide ALL the available copywriting options (primary text and headlines)
Create at least x2 ads for each Ad Set
Create Ad Sets targeting both cold and warm audiences (prospecting and remarketing)
Frequently Asked Questions on Meta Ads Specifications
What types of Ad Creatives can be used on Meta Ads (Facebook, Instagram Ads)?
Meta supports various ad formats including image ads, video ads, carousel ads (multiple images or videos in a single ad), slideshow ads, and Stories ads.
How long should Facebook and Instagram Video Ads be?
Videos under 15 seconds are ideal for Stories, while 15-30 seconds work well for feed placements.
Can I use the same creative across different placements in Meta Ads?
It's possible, but not always optimal. Tailoring creatives to specific placements (like adjusting for vertical formats in Stories) can enhance performance.
Are there any restrictions on the content of Ad Creatives in Meta Ads?
Yes, Meta Ads have guidelines and policies regarding what content is acceptable in ads, including restrictions on certain imagery, claims, and the amount of text in images.