Tiktok Ads Specs

TikTok Ads Video:

• Resolution: 1080 x 1920 pixels

• File type: .mp4, .mov, .mpeg, .3gp, or .avi

• Ratio: 9:16

• Recommended Video Duration: 9 - 15 seconds

• Maximum Video Duration: 5 - 60 seconds

• Maximum File Size: 500MB

• Bitrate: ≥516 kbps

TikTok Ads Text:

Ad Description

• Latin Letters: 2-20 characters

• Asian Letters: 1-10 characters

Brand Name

• Latin Letters: 1-100 characters

• Asian Letters: 1-50 characters

App Name

• Latin Letters: 4-40 characters

• Asian Letters: 2-20 characters

Notes:

• TikTok does NOT support Emojis or these special characters: "{ }" or "#" in the description.

• Punctuation marks and spaces count as characters.

• TikTok does NOT support Emojis in the app name or brand name.

• TikTok does NOT support Punctuation marks and spaces count as characters.

• Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.