Performance Max Specs
Find and download the latest PMax asset specifications. Explore PMax campaign best practices and optimization tips! 🚀
Performance Max Specifications
Google Ads PMax Campaign Specs
Up to 20 Images, at least x1 image in each of the below sizes:
1200 x 1200 (square)
1200 x 628 (landscape)
960 x 1200 (portrait)
File Types: PNG or JPG
Maximum file size: 5120 KB
Text Assets:
x15 Headlines, 30 characters, including spaces
x5 Long Headlines, 90 characters, including spaces
x5 Description Lines, 90 characters, including spaces
Video Assets (Optional):
Videos should be uploaded on a YouTube Channel
Videos should be Unlisted or Public
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Performance Max Campaigns Tips and Best Practices
Develop at least x2 Asset Groups to A/B test either targeting signals or creative assets
Upload ALL the recommended and optional assets to enable the Google Ads algorithm to optimize the campaigns effectively
💡 TIPS:
Replace underperforming headlines and description lines on a biweekly basis
Frequently Asked Questions on Performance Max Asset Specifications
What type of assets can be used in Performance Max Campaigns?
Performance Max campaigns support various asset types including text (like headlines and descriptions), images, videos, and logos.
How many assets should be provided for optimal performance?
Google recommends providing as many high-quality, diverse assets as possible. The more assets provided, the better the system can optimize for performance.
Is it necessary to provide both images and videos?
While it's not mandatory to provide both, having a mix of images and videos allows your ads to appear in more types of placements and can enhance performance. Keep in mind that if you don't provide video assets, Google Ads will use your images to produce auto-generated video animations for your campaign.Digital marketing automation.
Can I specify where each asset appears in a PMax campaign?
No, you cannot control exactly where each asset will appear. Google's algorithm decides the best combination and placement of assets for each ad instance.