Taboola Ads Specs
Find the Taboola Ads Specs. Explore Taboola Ads campaign best practices and optimization tips! 🚀
Taboola Ads Specifications
Taboola Ads Specs
Image Ads:
Resolution: 1067 x 600 px (min is 400 x 350 px)
File types: JPEG, BMP, PNG, WBMP and GIF
File Size: Max 5MB
Aspect Ratio: 16:9 (preferred), 4:3 , 1:1
Video Ads:
Resolution: 1067 x 600 px (min is 400 x 350 px)
File types: MP4, MOV
File Size: Max 50MB (maximum 5 MB for .gif files.)
Aspect Ratio: 16:9 (preferred), 4:3 , 1:1
Bitrate: >=2500 kbp
Max Length: 6-30 seconds (preferred), 90 seconds max
Headline Character Length: 34-45 is best, 60 characters max
Branding Text: 30 characters max
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Taboola Ads Tips and Best Practices
Stay within the recommended headline limits
Ask questions or tell a story in your headlines
Test multiple image thumbnails
Avoid overly-commercial language
💡 TIPS:
Check Taboola Trends for inspiration!
Frequently Asked Questions on Taboola Ads Specifications
Where do Taboola Ads show up?
Taboola Ads show within magazine or other content websites that partner with Taboola to display advertising. They usually show up within a blog feed, at the bottom or on the side of a blog feed.
Is it better to use Image or Video Thumbnails for Taboola Ads?
While Video can be a very engaging format, images will blend more naturally within a content feed, thus your ads will appear more trustworthy and less salesy.
Will different Ad Formats (Image, Video) affect my cost-per-click (CPC) in Taboola Ads?
Ad formats will NOT affect CPC - the quality of your creative will. The better the quality of your image, video and thumbnail title, the more efficient your Taboola Ads will be.
What are the best Native advertising ad formats?
The best native ad formats blend seamlessly into content, with top choices being In-Article/Sponsored Content (paid articles/videos matching publication style), and Native Search Ads/Promoted Listings.