top of page
🚀
Watch the Video Tutorial:
How to Import Google Ads Campaigns to Microsoft Ads (Bing Ads)
1) Login to the Import button (left-hand-side menu)
2) Select "Import from Google Ads"
3) Sign in to your Google Ads account
4) Select the Google Ads account you would like to import the campaigns from
5) Select the Import frequency
6) Select if you would like to receive email notifications every time your Google Ads campaigns are synced with Bing Ads
7) Toggle on "Customise budgets" and configure your Bing Ads budget for the imported Google Ads campaigns
8) Toggle on "Customise bids" and configure your Bing Ads bid strategy for the imported Google Ads campaigns
9) Configure URL tracking and tracking parameters if needed
10) Click on Start Import
How to Lorem ipsum dolor sit amet
-
Step 1
-
Step 2
-
Step 3
Frequently Asked Questions on Importing Google Ads Campaigns to Microsoft Ads (Bing Ads)
Why should I import Google Ads campaigns to Microsoft Ads?
Importing campaigns from Google Ads saves time and ensures consistency across platforms. It allows you to reuse your existing keywords, ad copy, extensions, and targeting settings — eliminating the need to recreate everything manually in Microsoft Ads.
How do I import Google Ads campaigns into Microsoft Ads?
Log in to your Microsoft Ads account.
Click Import → Import from Google Ads.
Sign in with your Google account and grant access.
Select the campaigns and settings you want to import (e.g., budgets, keywords, targeting).
Click Continue → Import.
Review the import summary and verify your ads under the Campaigns tab.
Can I schedule automatic imports from Google Ads?
Yes. After completing your first import, you can set up automatic syncing to keep campaigns up to date. Go to Import → Scheduled Imports, choose the frequency (daily, weekly, or monthly), and click Save Schedule. Microsoft Ads will automatically sync changes made in Google Ads.
What should I check after importing campaigns?
After import, review:
Budgets and bids (Microsoft Ads may use different currency or CPC levels).
Targeting settings (especially device and location targeting).
Ad extensions and tracking URLs, as some formats differ between platforms.
Conversion tracking setup to ensure accurate reporting.
bottom of page