Add Alt Text in Shopify Product Images

Adding alt text to your Shopify product images is a simple but powerful way to improve your store’s SEO, image discoverability, and accessibility. Alt text (or alternative text) helps search engines understand what your images represent and ensures your store is more inclusive for visually impaired users. Whether you're aiming to rank higher in Google Images or meet accessibility standards, optimizing image alt text is a must for any Shopify merchant.

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How to Add Alt Text in Shopify Product Images:

1. Login to your Shopify store

2. Navigate to Products from the left-hand side menu

3. Select any product

4. Click on the Image (under Media)

5. Insert the Alt Text and Save

Frequently Asked Questions on How to Add Alt Text in Shopify Product Images

1. How do I add alt text to product images in Shopify?

Go to Products > Media, click an image, and edit the Alt Text field to describe the image clearly and naturally.

2. Why is alt text important for Shopify store SEO?

Alt text boosts image SEO, helps your products show in Google Images, and supports better crawling by search engines.

3. Can I bulk edit alt text for multiple Shopify product images?

Shopify doesn’t support bulk editing natively, but you can use Shopify apps or CSV exports to update alt text in bulk.

4. What should I write in the alt text for eCommerce product images?

Be descriptive, include relevant keywords, avoid keyword stuffing, and mention product type, color, and features.

5. Does alt text affect accessibility on Shopify?

Yes! Alt text makes your store ADA compliant and readable by screen readers, improving user experience for all shoppers.