How to Apply Schema Markup in WIX Pages
- Sotirios Seridis
- Jun 9, 2025
- 2 min read
Updated: Aug 25, 2025
Adding schema markup to your Wix site is a powerful SEO technique that helps search engines understand your content better. Whether you're running a local business, blog, or online store, structured data can unlock rich results, like star ratings, event dates, and product info. In this guide, you’ll learn how to apply schema markup in Wix via clear steps to get your site noticed.
How to Apply Schema Markup in WIX Pages:
Login to your WIX backend and Edit Site
Select your page from the left-hand-side menu
Click on the 3 dots next to your page's name
Select SEO Basics
Select Advanced SEO
Open the Structured data markup dropdown
Select "Add New Markup"
Give your markup a name and paste the JSON code in the box
Click on Apply and you are done!
Frequently Asked Questions on How to Apply Schema Markup in WIX Pages
What is schema markup and why is it important for Wix SEO?
Schema markup is a type of structured data that helps search engines like Google better understand your Wix site's content. It can boost SEO performance by enabling rich snippets (e.g. star ratings, FAQs, events) in search results.
Does Wix support schema markup natively?
Yes, Wix supports schema via the built-in SEO settings and allows adding custom JSON-LD code to individual pages using the Wix Editor or Wix Velo for advanced use.
What types of schema can I add to Wix pages?
Wix allows adding various types of schema including Article, Product, Local Business, FAQPage, Event, and BreadcrumbList, among others.
How do I validate schema markup on my Wix site?
Use tools like Google’s Rich Results Test or Schema.org Validator to ensure your structured data is correctly implemented and eligible for enhanced listings.
Will adding schema improve my website ranking?
While schema markup doesn’t directly boost rankings, it enhances click-through rates (CTR) by improving your search result appearance, which indirectly improves your SEO performance.
Is schema markup necessary for small Wix websites?
Absolutely! Even small business sites benefit from schema by showing contact info, reviews, or services in search previews, making your site more clickable and trusted.
