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Writer's pictureSotirios Seridis

How to Enable Auto-Tagging in Google Ads

UTM tags are a common approach to tracking where your traffic is originating from. However, now there is a more efficient way to track your web activities; which is through Google Ads' auto-tagging. Auto-tagging is a function that automatically adds a parameter to your URLs, which is effective in passing information from Google Ads to Google Analytics instantaneously. With this easy step-by-step guide, you will quickly learn how to enable auto-tagging in Google Ads.







  1. Login to your Google Ads Account

  2. Navigate to Admin (left-hand-side menu)

  3. Navigate to Account Settings

  4. Check the box under Auto-tagging and save



You can find your Google Ads traffic in Google Analytics, under the Traffic Acquisition report, Session default channel group dimension, as:


  • Paid Search (for search campaigns)

  • Cross-network (for Performance Max campaigns)


and as google / cpc under the Session source / medium dimension.





Frequently Asked Questions on Google Ads Auto-Tagging

What is Auto-Tagging?


Auto-tagging is a Google Ads feature that automatically adds a unique identifier (GCLID - Google Click Identifier) to your destination URLs when a user clicks on your ad. This tracking parameter helps connect your Google Ads clicks with actions users take on your website.



Why Should I Use Auto-Tagging?


Auto-tagging provides several key benefits:


  • Enables accurate conversion tracking in Google Analytics

  • Allows you to see which keywords, ads, and campaigns drive the most valuable customer actions

  • Eliminates manual tagging errors and saves time

  • Provides more detailed reporting on user behavior and campaign performance

  • Helps optimize your advertising spend based on actual conversion data




What Happens When Auto-Tagging is Enabled?


When enabled, Google Ads automatically appends a GCLID parameter to your landing page URLs.


For example:

www.example.com/page becomes www.example.com/page?gclid=123xyz


The GCLID is unique for each ad click and contains encoded information about:


  • Campaign ID

  • Ad Group ID

  • Keyword ID

  • Creative ID

  • Click timestamp

  • Other click attributes




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