How to Change Your Meta Ads Reporting Columns
- Sotirios Seridis
- Nov 11, 2024
- 2 min read
Updated: Apr 6
Want to give your Meta Ads reporting a makeover? Changing your reporting columns is like rearranging your digital dashboard – it helps you focus on what really matters for your campaigns. Whether you want to track clicks, conversions, or specific campaign results, tweaking your column view can make managing your ads way easier. Instead of sifting through tons of irrelevant info, you can choose which metrics show up and keep your dashboard clean and focused. Let’s walk through how you can change and customize your reporting columns in Meta Ads!
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How to Change Your Meta Ads Reporting Columns:
Navigate to Meta Ads Manager
Click on the "Columns: Performance" button
Scroll down and click on "Customize columns"
Clear the existing Reporting set-up
Use the search bar to find the metrics you would like to include
Recommended Column Set-up:
Results
Cost per Result
Result Rate
Reach
Frequency
CTR (All)
Post Saves
Post Shares
Link Clicks
Amount Spent
Check on the "Save as a column present" box and name the column set-up
Frequently Asked Questions on Changing Your Meta Ads Reporting Columns
Can I add custom metrics to my reporting columns in Meta Ads?
Yes, you can create custom metrics by combining existing metrics. Look for the "Create custom metric" option in the customization panel.
Can I change the order of the reporting columns in Meta Ads?
Yes, you can change the order of the columns by dragging and dropping them in the "Customize Columns" menu to arrange them in the order you prefer.
How do I reset to the default reporting columns in Meta Ads?
If you want to go back to the default view, click "Columns" in the toolbar, and select "Performance" or any of the other preset options provided by Meta Ads Manager.
Can I share my customized reporting columns in Meta Ads with other accounts?
Yes, you can share your customized reporting columns with others in Meta Ads Manager. Once you've saved your column set-up, go to the "Columns" dropdown menu and select "Manage Presets", find your saved layout and click on the "Share" button next to it. You can share your preset through a link or share directly with specific ad accounts you have access to. When sharing, you can choose whether recipients can edit the preset or just view and use it.
Can I export my custom reporting columns data in Meta Ads?
Yes, once you have customized your columns, you can export the data by clicking the "Export" button in the top right corner of Ads Manager. You can export it as a CSV, Excel, or other file formats.
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