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How to Add Users to Your Meta Business Manager and Meta Ads Manager

Writer's picture: Sotirios SeridisSotirios Seridis

Let's say you want to invite your freelancer, your agency, a stakeholder, or anyone that needs access to your Meta Business Manager. You can add these users to your Meta Business Manager and give them access to your business assets such as pages, ad accounts, Instagram account, pixels, and more. You can also provide only partial access to certain functions of the accounts (e.g only for content, messages, ads, etc) so the user can only view or make changes in areas they are given access to, or provide full access to the account so the user can have full control. This quick and easy guide will show you how to add users to your Meta Business Manager!








  1. Login to your Meta Business Manager

  2. Navigate to Settings (Bottom-left-hand-side menu)

  3. Click on "People" (Left-hand-side menu), under the Users drop-down menu

  4. Click on "+ Invite people"

  5. Enter the email addresses of the people you would like to invite

  6. Click on the name of the people you added

  7. Click on "Assign Assets"

  8. Grant them access to: ➡️ Pages ➡️ Ad Accounts ➡️ Data Sets (Pixels) ➡️ Instagram Accounts ➡️ WhatsApp Accounts ➡️ Catalogues (if needed)



Once you've granted access to the assets and saved the changes, you will be able to see the list of assets that the user has been granted access to.





Frequently Asked Questions on How to Add Users to Your Meta Business Manager and Meta Ads Manager



What roles are available in Meta Business Manager?


  • Admin: Full control of the business, including adding/removing people and managing all assets

  • Employee: Can be assigned to specific assets but cannot manage the business settings



Can I limit access to specific campaigns in Meta Ads Manager?


No, permissions are granted at the account level. Users with access can see all campaigns within that ad account.



How do I remove user access from my Meta Ads Manager?


  1. Go to Business Settings

  2. Select 'People'

  3. Find the user

  4. Click the gear icon

  5. Choose 'Remove' or adjust their role/permissions





2 commenti


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Herbert Clark
Herbert Clark
30 ott 2024

Managing users in your Meta Business Manager is crucial for optimizing team collaboration and efficiency. It’s also important to stay informed about relevant infrastructure projects, such as Rail Baltica, which can have a significant impact on business operations. You can read more about the current status of this project here https://www.diena.lv/raksts/pasaule/krievija/rail-baltica-stopkrans-joprojam-norauts-13060814 . Understanding these developments can help businesses adapt and plan for future growth!

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Herbert Clark
Herbert Clark
30 ott 2024

Great tips for managing user access in Meta Business Manager! For those who value initiatives that support growth and learning, you might find inspiration in Mārtiņš Lauva https://www.delfi.lv/193/politics/44692276/uznemejs-martins-lauva-iedibina-savu-stipendiju-ventspils-augstskola , who established a scholarship at Ventspils University to empower students. Supporting education and expanding access—whether in business or academia—makes a huge difference!

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