How to Connect your Instagram Account to Meta Business Manager

Wanna run ads, assign roles, or manage Instagram like a pro? You’ll need to connect your Instagram account to Meta Business Manager first. Linking your IG account allows you to:

• Run Instagram Ads via Meta Ads Manager

• Assign partners or employees access

• Sync your IG inbox with your Facebook Page

• Unlock deeper analytics & monetization options

Whether you're managing one brand or a whole fleet of clients, this guide will show you exactly how to connect your Instagram account to Meta Business Manager, step-by-step, without the tech headache.

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Connect your Instagram Account to Meta Business Manager:

1. Login to your Meta Business Manager

2. Navigate to Business Settings (bottom-left)

3. Open the Accounts drop-down menu

4. Select Instagram accounts

5. Click on the Add button

6. Login to your Instagram account

   
   

   💡 Tip: After you connect your Instagram account to Meta Business Manager, navigate to the People tab and assign it to your team members

   
   

Frequently Asked Questions on How to Connect your Instagram Account to Meta Business Manager

1. Why should I connect my Instagram account to Meta Business Manager?

Connecting gives you access to:

• Run and manage Instagram Ads

• Assign admin/editor roles

• Access Instagram insights via Meta tools

• Set up Commerce Manager or product tags

• Manage comments and messages from one place

2. How do I connect my Instagram to Meta Business Manager?

1. Go to Meta Business Settings

2. Under "Accounts", select Instagram Accounts

3. Click Add

4. Log in to your Instagram account

5. Confirm permissions💡 Done! Your IG is now linked.

   
   
   
   

3. Can I connect multiple Instagram accounts to Meta Business Manager?

Yes! You can add multiple Instagram accounts to one Meta Business Manager, great for agencies or multi-brand businesses. Just repeat the same process for each account.

4. Do I need to have a business or creator Instagram account to connect it to Meta Business Manager?

Yes. Only Business or Creator profiles can be connected to Meta Business Manager, personal accounts are not supported.

5. Why can’t I connect my Instagram account to my Meta Business Manager?

Common issues:

• Instagram account isn’t set to Business or Creator

• You don’t have admin access to the Business Manager

• The IG account is already connected to another Business Manager

• Two-factor authentication not enabled

6. Do I need to connect a Facebook Page before I can connect an Instagram account in Meta Business Manager?

Yes, in most cases. Your Instagram account needs to be linked to a Facebook Page, which must also be added to the same Business Manager account.

7. Can I assign someone access to manage my Instagram once it’s connected?

Absolutely! Just go to:

• Business Settings > People

• Assign them access to the Instagram account

• Choose roles like Admin, Moderator, Analyst, etc.

8. How do I remove an Instagram account from Meta Business Manager?

1. Go to Business Settings > Instagram Accounts

2. Select the IG account

3. Click Remove Note: You must be a Business Manager admin to do this.