Create a New Meta Pixel (Dataset)
- Sotirios Seridis
- 2 days ago
- 2 min read
Need to create a NEW Meta Pixel for a new site, brand, funnel, or ad account? No worries. Meta allows you to create multiple Pixels (now called datasets) under your Business Manager, giving you the flexibility to manage separate tracking environments for different objectives. In this guide, you’ll learn exactly how to create a new Meta Pixel (dataset) inside Events Manager. Let’s get that new Pixel up and running. 🚀
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How to Create a New Meta Pixel (Dataset):
Login to your Meta Ads Manager
Click on Tools (left-hand-side menu)
Select Events Manager
Click on "Connect data"
Select Web and click Next
Click on "Create new dataset"
Give your new Meta Pixel (Dataset) a name and proceed with the installation!
Frequently Asked Questions on How to Create a New Meta Pixel (Dataset) in Meta Ads
1. What is a Meta Pixel (Dataset)?
The Meta Pixel (now part of a "dataset") is a snippet of code that tracks user activity on your website. It sends this data back to Meta so you can measure conversions, build remarketing audiences, and optimise your ad delivery.
2. What’s the difference between a Pixel and a Dataset?
Meta has rebranded Pixels as part of broader datasets. A dataset may include your Pixel, server-side Conversions API (CAPI) data, and offline events, all feeding into one centralised source for tracking and attribution.
3. Can I have more than one Pixel in my Meta Business Manager?
Yes! You can typically create up to 5 Pixels per Business Manager. If you need more, you may have to request additional access or manage them under separate business accounts.
4. When should I create a new Meta Pixel?
Create a new Pixel (dataset) when:
You’re tracking a new website or domain
You want clean, separate reporting for a brand or funnel
You manage multiple clients with unique tracking setups
5. How do I create a new Meta Pixel (dataset)?
Go to Meta Events Manager
Click "Connect Data Sources"
Choose Web > Meta Pixel
Give it a name and (optionally) enter your website
Click Continue to finish setup
6. Do I need admin access to create a new Pixel?
Yes, you must have admin-level access to the Business Manager account in order to create or manage Pixels.
7. How do I install the new Pixel on my site?
After creating the Pixel, you can:
Manually install the code in your website’s <head>
Use a partner integration (Shopify, WordPress, Wix, etc.)
Add it via Google Tag Manager (GTM)
8. How can I test if the new Pixel is firing correctly?
Use the Meta Pixel Helper Chrome extension. It shows:
Whether the Pixel is installed
What events are firing (PageView, Purchase, etc.)
Any issues or warnings
9. Can I rename or delete a Pixel after creating it?
Nope. Meta does not allow renaming or deleting Pixels. You’ll need to create a new one if you want a different name or setup.
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