Have you been managing your campaigns and looking at their performance via Meta Ads Manager? Whilst the default platform view is great, it can be a hassle if you want to see specific details of your campaign performance. Creating a custom report in Meta Ads allows you to break down your report in a variety of ways and include numerous metrics. It can save you a lot of time to view your campaign performance as well as share the report with relevant parties. This easy, step-by-step guide will show you how to create custom reports in Meta Ads!
How to Create Custom Reports in Meta Ads
Login to your Meta Ads Manager
Click on "Reports" dropdown menu
Click on "Create Custom Report"
Name your Custom Meta Ads Report
Remove the pre-existing filters and columns
Choose your Breakdown from the right-hand side menu
Choose your Metrics from the right-hand side menu
Save your Custom Meta Ads Report
📝 You can Export your Custom Meta Ads Report in various file formats.
📝 You can also share the report by link to people who have access to your Meta Ads manager, or share the report with people outside your organization that doesn't have access to your Meta Ads account by clicking the toggle next to "Share with others".
If you want to revisit your report in Meta Ads Manager, you can click on the Reports dropdown and find your report under "Recently viewed reports".
Frequently Asked Questions on Custom Reports in Meta Ads
What's the difference between custom reports and preset reports in Meta Ads?
Custom reports offer complete flexibility in selecting metrics and dimensions, while preset reports are pre-configured templates designed for specific use cases. Custom reports can be saved and reused, whereas preset reports maintain their standard format.
Are Custom Reports available for all campaign types?
Custom Reports are available for most campaign types and objectives within Meta Ads Manager. However, the specific metrics and dimensions you can include may vary depending on the campaign type and objectives.
Can I include both historical and real-time data in a Custom Report?
Custom Reports in Meta Ads primarily focus on historical data. When you create or schedule a Custom Report, it reflects data up to the point the report is generated or scheduled, and shows the data based on the date-range you selected. Real-time data is updated as new information becomes available, but it is typically accessed through live dashboards rather than scheduled reports.
Can I schedule Custom Reports to be sent automatically?
Yes, you can schedule Custom Reports to be sent automatically via email. When creating or editing a report, you can set up a schedule to receive the report daily, weekly, or monthly.
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