If you've been navigating your Google Analytics 4 reports and noticing that there are referrals from websites you don't want, you can exclude these unwanted referrals in your Google Analytics 4 settings. For instance, perhaps you have websites like Stripe or Paypal that are referring traffic to your website and skewing your data, then you can make exclusions to these specific domains. This guide will show you how to exclude referrals in Google Analytics 4 (GA4)!
Looking for help or support on Google Analytics 4?
In case you prefer to watch a video, here's a tutorial you can find on XYZ Lab's Youtube Channel!