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  • Writer's pictureKelly Alica Liman

How to Exclude Referrals in Google Analytics 4 (GA4)

If you've been navigating your Google Analytics 4 reports and noticing that there are referrals from websites you don't want, you can exclude these unwanted referrals in your Google Analytics 4 settings. For instance, perhaps you have websites like Stripe or Paypal that are referring traffic to your website and skewing your data, then you can make exclusions to these specific domains. This guide will show you how to exclude referrals in Google Analytics 4 (GA4)!


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Looking for help or support on Google Analytics 4?



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In case you prefer to watch a video, here's a tutorial you can find on XYZ Lab's Youtube Channel!




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Step 1️: Navigate to Admin




Step 2️: Navigate to Data Streams and click on your Data Stream





Step 3️: Scroll down and click on "Configure tag settings"



Step 4️: Under Settings, click on "Show all"




Step 5️: Select "List unwanted referrals"




Step 6️: Fill in the Referral Exclusions and Save





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