How to Filter Specific Google Analytics (GA4) Events in Looker Studio

Looker Studio’s powerful integration with Google Analytics 4 (GA4) makes it incredibly easy to apply event filters, enabling you to customize reports that focus on the data most relevant to your business goals. In this step-by-step guide, we'll show you how to filter specific GA4 events in Looker Studio, helping you create more focused, actionable reports that drive better decision-making.

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How to Filter Specific GA4 Events in Looker Studio:

1. Select the scorecard, table or chart you would like to work on

2. Select "Event Count" as a Metric

3. Scroll down under the "SET-UP" tab and click on "Add a filter"

4. Include Event name Equals or Contains the event name you would like to filter📝 Note: You can find your Event names in GA4, either under the event column in any of your reports or under Admin > Events

   ✍ Bonus tip: Under the "SET-UP" tab, click on the pen icon to change the name of the metric "Event Count" as per your GA4 event

Frequently Asked Questions on Filtering Specific GA4 Events in Looker Studio

Can I filter multiple GA4 events at once in Looker Studio?

Yes! In the filter settings, you can specify multiple events by adding them to the filter conditions. Use AND/OR operators to combine the event names.

How do I use a filter control to allow users to select the GA4 events in Looker Studio?

You can add a filter control to your report, set it the control field to "Event Name" dimension, and users can interact with the control to filter the data by the specific GA4 events they are interested in.

Can I combine GA4 event filters with other filters (e.g. device or location) in Looker Studio?

Yes! You can apply multiple filters, such as filtering by "Event Name" and also by dimensions like "Device Category" or "Country" to narrow down event data further. You can use AND/OR operators to combine event with other conditions.

How can I filter out unwanted events from appearing in my report?

You can filter out unwanted events by applying an "Exclude" operator when creating your filter. This way, only relevant events will be displayed in your report, and unwanted ones will be excluded.