Imagine telling Google, "Hey, only show my ads when my potential customers are most likely to be awake and shopping!". This is the power of ad scheduling (or day parting) in Google Ads. It's like having a secret weapon in your advertising arsenal that lets you show your ads at just the right moment. This quick and easy guide will show you how to apply ad scheduling (day parting) in Google Ads!
How to Apply Ad Scheduling (Day Parting) in Google Ads
Login to your Google Ads account
Open the Audiences, keywords and content dropdown menu (left-hand-side)
Select Ad schedule
Click on the pen icon ✏️
Click on select a campaign and select the campaign you would like to modify
Edit and Save your ad schedule 💡 Tip: Click on the dots on top of the schedule table and select either 12-hour clock or 24-hour clock
📝 Note: that you can only apply ad scheduling one campaign at a time (not to bulk campaigns at the same time).
Frequently Asked Questions on Applying Ad Scheduling (Day Parting) in Google Ads
Can I adjust bid adjustments for different times?
Yes! You can increase or decrease your bids during specific hours or days. For example, if your ads perform better on weekday evenings, you could set a +20% bid adjustment for those times to get better ad visibility.
How precise can I set my ad schedule?
You can schedule ads in 15-minute blocks for each day of the week. This lets you be very specific about when your ads run.
Which campaign types work with Ad Scheduling?
Ad Scheduling works with:
Search campaigns
Display campaigns
Video campaigns
Shopping campaigns
Note: It's not available for App campaigns or certain Smart Bidding campaigns.
How do I find the best performing days of the week and times of the day?
Go to your Google Ads account
Look for the "Day & hour" report in the "Ad schedule" section
Review when your ads perform best based on your important metrics (clicks, conversions, etc.)
When should I use ad scheduling?
Consider using ad scheduling when you:
Have a limited budget you want to use wisely
Know your peak performance times from past data
Want to match your target audience's online habits
Run a local business with specific open hours
Target different time zones
Want to increase visibility during special events
Notice less competition at certain times
Think of ad scheduling as a tool to show your ads at the right time to the right people, while making the most of your budget.
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