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  • Writer's pictureKelly Alica Liman

Breakdown of Google Ads Performance by Day of the Week and Time of the Day

Understanding when and how your campaigns perform best will allow you to better spend your budget and reach your target audience at the perfect moment. You can get insights into the days of the week and the times of the day that perform better and utilize this data to apply ad scheduling to maximize your campaign's effectiveness. This quick and easy guide will show you how to break down your Google Ads Performance by Day of the Week and Time of the Day!


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Looking for help or support on Google Ads?



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In case you prefer watching a video tutorial instead, here's a 2-minute tutorial you can find from XYZ Lab's Youtube Channel!



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Breakdown of Google Ads Performance by Time of the Day


1. Login to your Google Ads



2. Navigate to Campaigns



3. Click on the Segment button (on top of your reporting table)



4. Select Time



5. Select Hour of the day



The table will now show the breakdown of each campaign performance according to the hour of the day.





Breakdown of Google Ads Performance by Day of the Week


1. Login to your Google Ads



2. Navigate to Campaigns



3. Click on the Segment button (on top of your reporting table)



4. Select Time



5. Select Day of the week



The table will now show the breakdown of each campaign performance according to the day of the week.




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