Understanding when and how your campaigns perform best will allow you to better spend your budget and reach your target audience at the perfect moment. You can get insights into the days of the week and the times of the day that perform better and utilize this data to apply ad scheduling to maximize your campaign's effectiveness. This quick and easy guide will show you how to break down your Google Ads Performance by Day of the Week and Time of the Day!
Breakdown of Google Ads Performance by Time of the Day
Login to your Google Ads account
Navigate to Campaigns (left-hand-side column)
Click on the Segment button (on top of your reporting table)
Select Time
Select Hour of the day
The table will now show the breakdown of each campaign performance according to the hour of the day.
Breakdown of Google Ads Performance by Day of the Week
Login to your Google Ads account
Navigate to Campaigns (left-hand-side column)
Click on the Segment button (on top of your reporting table)
Select Time
Select Day of the week
The table will now show the breakdown of each campaign performance according to the day of the week.
Frequently Asked Questions on Breaking Down Google Ads Performance by Time of the Day or Day of the Week
Why should I analyze Google Ads performance by time of day and day of week?
Time-based analysis helps you:
Identify peak performance hours to optimize budget allocation
Discover when your target audience is most active
Reduce wasted ad spend during low-performing periods
Adjust bid modifiers to maximize ROI during high-value times
Match ad scheduling to your business operations
What metrics should I focus on in time-based analysis?
Key metrics to monitor include:
Conversion rate
Cost per conversion
Click-through rate (CTR)
Cost per click (CPC)
Return on ad spend (ROAS)
Impression share
How much historical data do I need for meaningful insights?
Minimum: 2-4 weeks of data
Ideal: 8-12 weeks of data
Consider seasonality: Include data from similar seasons
How do I set up ad scheduling (dayparting)?
Select the campaign you would like to work on
Open the Audiences, keywords and content dropdown menu (left-hand-side)
Select "Ad Schedule"
Click the pen icon
Edit your Ad schedule
Save changes
How often should I review and adjust time-based performance?
Monthly reviews for established accounts
Bi-weekly reviews for new campaigns
After significant business changes
Seasonal adjustments before peak periods
Emergency reviews after performance anomalies
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