How to Set Up Google Analytics 4 (GA4) to my Website [Starting Guide]
Updated: Aug 7
If you’ve been running your business online for a while, you’ve almost certainly heard of Google Analytics 4 (GA4). Google’s popular tracking software, was initially named Universal Analytics (UA). Google Analytics 4 is now the default when you create a new property. In the following guide, we will walk you through how to set up and get started with Google Analytics 4 for your website!
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Topics Covered:
How can I create a Google Analytics 4 (GA4) Account?
How can I add Google Analytics 4 to my website via Google Tag Manager?
How can I add Google Analytics 4 to my WordPress website?
How can I add Google Analytics 4 to my WIX website?
How can I add GA4 to Shopify, Squarespace, or other web builders?
Are there any other options I can use to set up GA4 on my website?
How can I exclude internal traffic on GA4?
I have successfully set up GA4 on my website, what's next?
Schedule a GA4 consultation call
Google Analytics 4 Interface
How can I create a Google Analytics 4 (GA4) Account?
First things first, you will need to create a Google Analytics account and a Googler Analytics 4 Property via following the below steps:
Access Google Analytics via Google's Marketing Platform
Click on the "Get Started Today" call to action button
On the next screen give your account a name and click on "Next"
Google Analytics 4 Account Setup
Give your Property a name and click on "Next"
Google Analytics 4 Account Setup
Google Analytics 4 Account Setup
Give Google some more information on your business and how you intend to use Google Analytics 4
Google Analytics 4 Account Setup
Give Google some more information on your business and how you intend to use Google Analytics 4:
Google Analytics 4 Data Stream Setup
Set up a Data Stream via adding your website's URL and data stream name in the respective fields:
Google Analytics 4 Data Stream Setup
How can I add Google Analytics 4 to my website via Google Tag Manager?
There are various ways to add Google Analytics to your website, depending on the technology you are using. The easiest and recommended way to add Google Analytics 4 to your website is via Google Tag Manager. You can follow the below steps:
Access your Google Analytics Admin Panel
Click on Data Streams
Copy your MEASUREMENT ID
Access Google Tag Manager
Create a new Tag
Select Google Analytics: GA Configuration as the Tag
Select All Pages as the Trigger
Save the configuration
Publish your Google Tag Manager
Set up Google Analytics 4 via Google Tag Manager
How can I add Google Analytics 4 to my WordPress website?
The best way to add Google Analytics 4 to your WordPress website is via the Google Site Kit Plug-In. Google Site-kit is an official Google plug-in, making it super easy to integrate all Google products with your WordPress site.
If you have a WordPress site, follow the below steps to get started:
Log in to your WordPress site
Navigate to Plugins > Add New
Search and find the Google Site Kit
Click Install Now, then Activate
Install Google Site-Kit **Important note** You should choose the Google account that you use for the services that you plan to connect to Site Kit. Choose the same Google Account you used to create your GA4 account.
Follow through the required steps to connect Site Kit with your GA4 account
How can I add Google Analytics 4 to my WIX website?
Here is how you can easily add GA4 to your WIX website:
Login to your WIX account
Navigate to "Marketing Integrations"
Select Google Analytics
Paste your Google Analytics 4 MEASUREMENT ID
Save
Set up Google Analytics 4 on WIX
How can I add GA4 to Shopify, Squarespace, or other web builders?
If you are using a website builder such as Shopify, Squarespace, Duda or others follow Google's platform-specific instructions.
At the time of writing, Google Analytics 4 properties are not fully compatible with Shopify. However, you can still enable enhanced eCommerce tracking for GA4 on your Shopify website by following the solution on this thread.
Are there any other options I can use to set up GA4 on my website?
Yes, you can always copy-paste the Google Analytics tracking code (Google Analytics Global site tag) into the <head> section of your HTML.
Access your Google Analytics Admin Panel
Click on Data Streams
Copy your Global site tag
Paste the Global site tag into the <head> section of your HTML
Set up Google Analytics 4 via the Global site tag
How can I exclude internal traffic on GA4?
Follow the below steps to filter-out internal traffic on GA4:
Access your Google Analytics Admin Panel
Navigate to Data Streams
Access your Data Stream
Scroll down and open the "More Tagging Settings" option
Select "Define Internal Traffic"
Insert the IP addresses you would like to exclude. You can use this tool to find your IP address
Define Internal Traffic in GA4
I have successfully set up GA4 on my website, what's next?
If you have already set up GA4 on your website, here are the next steps to start making the most of your brand new Google Analytics 4 account:
Get familiar with the GA4 interface. You can access the GA4 Demo account on this link
Set up Events and Conversions to track the most important actions for your business
Get familiar with Comparisons
Get familiar with GA4 Audiences
Learn how to use GA4 to identify insights for your business
Learn how to create meaningful website report for your business
Schedule a GA4 Consultation Call
Digital Analytics toolkits are unbeatable for measuring how your users convert into buyers, but it’s important to understand how to translate all that raw data into useful metrics. Book a consultation with XYZ today to learn essential skills for analyzing and optimizing your website's traffic.