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  • Writer's pictureSotirios Seridis

How to Set Up Google Analytics 4 (GA4) to my Website [Starting Guide]

If you’ve been running your business online for a while, you’ve almost certainly heard of Google Analytics 4 (GA4). Google’s popular tracking software, was initially named Universal Analytics (UA). Google Analytics 4 is now the default when you create a new property. In the following guide, we will walk you through how to set up and get started with Google Analytics 4 for your website!



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Looking for help or support on Google Analytics 4?



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Topics Covered:





Google Analytics 4 Interface



How can I create a Google Analytics 4 (GA4) Account?


First things first, you will need to create a Google Analytics account and a Googler Analytics 4 Property via following the below steps:


  • Access Google Analytics via Google's Marketing Platform

  • Click on the "Get Started Today" call to action button

  • On the next screen give your account a name and click on "Next"

Google Analytics 4 Account Setup


  • Give your Property a name and click on "Next"

Google Analytics 4 Account Setup



Google Analytics 4 Account Setup


  • Give Google some more information on your business and how you intend to use Google Analytics 4

Google Analytics 4 Account Setup




  • Give Google some more information on your business and how you intend to use Google Analytics 4:

Google Analytics 4 Data Stream Setup




  • Set up a Data Stream via adding your website's URL and data stream name in the respective fields:

Google Analytics 4 Data Stream Setup



How can I add Google Analytics 4 to my website via Google Tag Manager?


There are various ways to add Google Analytics to your website, depending on the technology you are using. The easiest and recommended way to add Google Analytics 4 to your website is via Google Tag Manager. You can follow the below steps:


  1. Access your Google Analytics Admin Panel

  2. Click on Data Streams

  3. Copy your MEASUREMENT ID

  4. Access Google Tag Manager

  5. Create a new Tag

  6. Select Google Analytics: GA Configuration as the Tag

  7. Select All Pages as the Trigger

  8. Save the configuration

  9. Publish your Google Tag Manager



Set up Google Analytics 4 via Google Tag Manager







How can I add Google Analytics 4 to my WordPress website?


The best way to add Google Analytics 4 to your WordPress website is via the Google Site Kit Plug-In. Google Site-kit is an official Google plug-in, making it super easy to integrate all Google products with your WordPress site.


If you have a WordPress site, follow the below steps to get started:




How can I add Google Analytics 4 to my WIX website?


Here is how you can easily add GA4 to your WIX website:

  • Login to your WIX account

  • Navigate to "Marketing Integrations"

  • Select Google Analytics

  • Paste your Google Analytics 4 MEASUREMENT ID

  • Save


Set up Google Analytics 4 on WIX



How can I add GA4 to Shopify, Squarespace, or other web builders?


If you are using a website builder such as Shopify, Squarespace, Duda or others follow Google's platform-specific instructions.


At the time of writing, Google Analytics 4 properties are not fully compatible with Shopify. However, you can still enable enhanced eCommerce tracking for GA4 on your Shopify website by following the solution on this thread.




Are there any other options I can use to set up GA4 on my website?


Yes, you can always copy-paste the Google Analytics tracking code (Google Analytics Global site tag) into the <head> section of your HTML.


  • Access your Google Analytics Admin Panel

  • Click on Data Streams

  • Copy your Global site tag

  • Paste the Global site tag into the <head> section of your HTML


Set up Google Analytics 4 via the Global site tag






How can I exclude internal traffic on GA4?


Follow the below steps to filter-out internal traffic on GA4:


  • Access your Google Analytics Admin Panel

  • Navigate to Data Streams

  • Access your Data Stream

  • Scroll down and open the "More Tagging Settings" option

  • Select "Define Internal Traffic"

  • Insert the IP addresses you would like to exclude. You can use this tool to find your IP address


Define Internal Traffic in GA4




I have successfully set up GA4 on my website, what's next?


If you have already set up GA4 on your website, here are the next steps to start making the most of your brand new Google Analytics 4 account:




Schedule a GA4 Consultation Call


Digital Analytics toolkits are unbeatable for measuring how your users convert into buyers, but it’s important to understand how to translate all that raw data into useful metrics. Book a consultation with XYZ today to learn essential skills for analyzing and optimizing your website's traffic.




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