So you've created a new Google Analytics 4 account and now you want to start mining insights from your Google Ads campaigns. How do you do that? Well, it's very simple. This quick and easy guide will show you how to link Google Ads with Google Analytics 4 (GA4). Without further ado, let's get started!
Looking for help or support on Google Ads?
In case you prefer watching a video tutorial instead, you can also find our 5-minute tutorial from XYZ Lab's Youtube Channel!
Step 1: Grant Google Ads access to the email you use to login with Google Analytics 4
The email that you use to log in to Google Analytics 4 should have access to the Google Ads account you would like to link. Find our tutorial here: How to Grant Access to Your Google Ads Account