Think of Key Events in GA4 as giving VIP status to your most important user interactions. This powerful feature lets you track what truly matters on your site or app – whether it's form submissions, purchases, or video views. By marking an event as "key," you create a shortlist of your analytics MVPs, making it easier to measure and optimize the interactions that drive your success.
In this quick guide, you'll learn how to mark Events as Key Events in GA4, helping you get a clearer picture of how users engage with your content and what drives your business outcomes!
How to Mark Events as Key Events in Google Analytics (GA4):
Login to your Google Analytics account
Navigate to "Admin" (bottom-left-hand-side)
Select "Events" under the "Data display" column
Find the event you want to mark as Key Event and toggle-on the button under the "Mark as key event" column
What happens next:
You will see this event under the Key Events column, in all your GA4 reports
You will be able to import this event as a Conversion Action in Google Ads
Frequently Asked Questions on Key Events in Google Analytics 4 (GA4)
What are key events in GA4?
Key Events track important user interactions on your website or app. Key Events are exactly the same as normal events, but they are marked as "Key" Events because they are more important for the business (for example sales, form submissions etc.). Think about Key Events as hard KPIs
Is there a limit to Key Events in GA4?
GA4 allows up to 50 Key Events per property.
How do I unmark a Key Events in GA4?
Navigate to "Admin"Â (bottom-left-hand-side)
Select "Events"Â under the "Data display" column
Find the event you want to mark as Key Event and toggle-OFF the button under the "Mark as key event"Â column
Can I rename Key Events in GA4?
No, event names can't be changed after creation. Instead:
Create a new event with desired name
Mark it as key
Update tracking code
Unmark old event
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